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研究生: 顧玉珍
論文名稱: 解讀電視廣告中的女性意涵
指導教授: 張錦華
學位類別: 碩士
Master
系所名稱: 傳播學院 - 新聞學系
Department of Journalism
論文出版年: 1991
畢業學年度: 79
語文別: 中文
論文頁數: 182
相關次數: 點閱:380下載:0
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  • 目次
    第一章 緒論……………………1

    第二章 理論背景與研究問題………………………..7
    第一節 拉康的主體形成理論…………………………….10
    (一)對性別主體的假設………………10
    (二) 主體形成過程
    鏡像階段…………………………….11
    象徵的語言秩序…………………………….13
    第二節 阿突塞的意識形態理論…………………………….17
    (一)意識型態表徵個人同其真實存在情況的想像關係……………………………. 18
    (二)意識型態具有物質存在…………………………….25
    第三節 廣告/意識型態/女人…………………………….33
    (一)廣告本質與意識型態運作邏輯…………………………….34
    (二)男性宰制下的女性特質…………………………….39
    (三)被商品物化的女人…………………………….41
    第四節 研究問題…………………………….42
    l
    第三章 研究方法…………………………….50
    第一節 內容分析和符號學之比較…………………………….51
    第二節 符號學概論…………………………….59
    第一節 研究架構…………………………….69
    第四節 研究樣本…………………………….78

    第四章 文本分析…………………………….82
    (一)家庭關係…………………………….82
    (二)職業角色…………………………….98
    (一)人際關係…………………………….112
    (四)女體展示…………………………….129
    (五)綜合類…………………………….138

    第五章 總結…………………………….154
    第一節 結論…………………………….154
    第二節 研究檢討與限制…………………………….170
    第三節 建議…………………………….172

    參考資料…………………………….175

    參考資料
    一、中文書目
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