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| 研究生： |
宋威徹 Sung, Cart |
|---|---|
| 論文名稱： |
CS 便當店商業計畫 Business plan: CS bento box |
| 指導教授： |
吳文傑
Wu, Jack |
| 口試委員: |
彭喜樞
Peng, Shi-Shu 鄭輝培 Cheng, Terry |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2020 |
| 畢業學年度： | 108 |
| 語文別： | 英文 |
| 論文頁數： | 43 |
| 中文關鍵詞： | 餐飲業 、便當 、改變 、交貨 |
| 外文關鍵詞： | Catering, Bento, Change, Delivery |
| DOI URL： | http://doi.org/10.6814/NCCU202000040 |
| 相關次數： | 點閱：84 下載：0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
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The trend in catering industries has changed significantly in recent years. Due to the improvement of technology and e-commence companies entering this market, delivery service platforms has increased significantly and totally changed the catering industry. Consumer’s reliance on social media and online reviews, has forced traditional restaurants to invest in social media platforms in order to increase in exposure and good reputation on social websites and reviews.
With the rise of health concepts and food safety awareness, more and more consumers have begun to value the quality of their diets, hoping that they can have the opportunity to take care of their physical health conditions after high intense and pressure at work. This is a conflict to traditional Taiwanese food ingredients and cooking method, especially traditional Taiwanese bento restaurants. If no change is implemented, they will gradually lose its market share and disappear in the market.
Given the current competitive market in the catering industry and the ever changing environment, me as the 2nd generation successor taking over our bento box restaurant, we will first review the current business model to understand its current issues and difficulties. We will then come up with various strategies to encounter the current difficulties and hoping to increase our sales. If all strategies is successfully executed and the results are as anticipated, we can see an increase in the revenue and profit in the years to come.
1. Company Introduction 1
1.1. Mission 1
1.2. Company’s Goals and Objective 1
1.3. Business Philosophy 2
1.4. Bento Box Industry 2
1.5. Strengths and Core Competencies 2
1.6. Company Ownership 3
2. Market Research Analysis 4
2.1. Catering Industry in Taiwan 4
2.2. Trend in Taiwan Catering Market 8
2.3. Barriers to entry the bento box industry 9
2.4. Our Competition and niche 9
2.5. SWOT Analysis 11
3. Products and Services 12
3.1. Overview 12
3.2. Features and Benefits 14
3.3. Location 14
3.4. Team 15
4. Current Business Model 16
4.1. Customer Demographic 16
4.2. Distribution Channels 17
4.3. Pricing 17
4.4. Operational Plan 18
4.5. Key Resources 19
4.6. Key Partners 20
4.7. Cost Structure 20
4.8. Revenue Streams 21
5. Current Marketing Strategy 22
6. Current Financial Plan 23
6.1. Current Cost and Expense 23
6.2. Current Sales 24
6.3. Current Balance Sheet 25
6.4. Income Statement 26
6.5. Statement of Cash Flows 27
7. Current Crisis 28
7.1. Increase in Distribution Channel 28
7.2. Social Media exposure 29
7.3. Change in customer’s appetite 29
7.4. Management Instability 30
8. Future Plans 31
8.1. Business Philosophy in the future 31
8.2. Pricing Strategy 32
8.3. Marketing Strategy 33
8.4. Distribution Channels 34
8.5. Operational Enhancement 38
8.6. Market Expansion 39
9. Projected Financial Plan 40
9.1. Cost and Expense 40
9.2. Sales Forecast 41
9.3. Projected Income statement 42
10. Reference 43
https://www.fia.gov.tw/
https://www.moea.gov.tw/Mns/dos/home/Home.aspx
https://www.twtrend.com/share_cont.php?id=63
https://www.ichefpos.com/zh-tw#ichef-pos
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