1. Executive Summary 1
2. Business Overview 3
2.1 Company Description 4
2.2 Core Value 5
2.3 Mission and Vision 7
3. Market and Competition Analysis 10
3.1 Industry Analysis & Opportunities 12
3.1.1 All the research below is conducted by IKEA Taiwan 12
3.2 Survey Results 13
4. Competitor Analysis 15
4.1 Other furniture as a service analysis 16
4.1.1 Global Competitor 16
4.1.2 Local Competitor 20
4.2 SWOT Analysis of Circular IKEA 21
5. Business Model Canvas 25
6. Marketing Strategy & Company’s Position 28
6.1 Marketing Strategy for Circular IKEA Furniture as a Service: 28
6.1.1 Brand Awareness: 28
6.1.2 Targeted Advertising: 28
6.1.3 Collaborations and Partnerships: 29
6.1.4 Product Innovation: 29
6.1.5 Market Position for Circular IKEA Furniture as a Service: 29
7. Operation Strategies: 4Ps 30
7.1 Product: 30
7.2 Price: 30
7.3 Place: 30
7.4 Promotion: 30
8. Management and Functional Teams 31
8.1 Company Culture 32
9. Financial Operation and Statements 34
9.1 Company Ownership & Share 34
9.2 Financial Operations and Statement (Value displayed in NTD$) 35
9.2.1 Initial Investments 35
9.2.2 List of Costs 35
9.2.3 Fixed Costs (Monthly) 36
9.2.4 Variable Costs (Monthly) 36
9.2.5 Estimated Income and Profitability 36
9.2.6 Scenario Analysis 37
10. Supply Side Key Partners 41
11. Official Website Development 42
11.1 The execution flow of website for furniture leasing would generally involve the following steps: 43
11.1.1 User Registration: 43
11.1.2 Browse and Select Furniture: 43
11.1.3 Add to Cart: 43
11.1.4 Checkout and Payment: 43
11.1.5 Verification and Approval: 43
11.1.6 Delivery and Setup: 44
11.1.7 Usage and Maintenance: 44
11.1.8 Return and Pickup: 44
11.1.9 Billing and Payment Settlement: 44
12. Reference 45