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| 研究生： |
杜司華 Oswaldo José Rogelio Ramírez Dueñas |
|---|---|
| 論文名稱： |
SONESA: 薩爾瓦多養蜂業產品製造及外銷之商業企劃書 SONESA: Business Plan - Beekeeping, Organic Honey Production and Export. El Salvador |
| 指導教授： |
吳文傑
Jack Wu |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2014 |
| 畢業學年度： | 102 |
| 語文別： | 英文 |
| 論文頁數： | 43 |
| 中文關鍵詞： | 薩爾瓦多 、養蜂業 |
| 外文關鍵詞： | El Salvador, Beekeeping |
| 相關次數： | 點閱：196 下載：35 |
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Beekeeping is the maintenance of honey bee colonies, commonly in hives, by humans. In order to collect their honey and other products that the hive produce (including beeswax, propolis, pollen and royal jelly). The beekeeping dates to 15,00 years ago; efforts to domesticate them are shown in Egyptian art around 4,500 years ago. The Beekeeping has evolved, into what we know now a day, a worldwide industry. Studies had allowed us to have more than one use for the honey on our daily life. The Worldwide Honey market is prognosticated to reach 1.9 million tons by 2015. Most of the consumers are in Europe Countries, having China as the biggest producer with 26% of the worldwide production, EU with 13% followed by US with 5% the rest is divided among other countries.
Due the constant growth of the Honey Industry new countries had come into the picture. Creating new products distinctive from the regions of origin. Using the honey from beauty products to High Organic Quality Honey made of a specific plant blossom, with different properties and flavor. Among the new countries into the Honey Market we can find El Salvador, where new treats had been design to boost the export from these countries and help in the inner production. This paper proposes, taking the already existing business platform the export honey business, to introduce a new product into the existing markets. This product will come from Mango´s Trees and Coffee Bean´s Tree Blossom, creating a unique type of honey. In which thanks to the weather condition in El Salvador it´s possible to have a constant year production.
The present’s trends in the Honey market are the best in order to get in the picture, between the Honey producers in the worldwide market. Maintain the “Know How” to produce a High Quality Organic Honey, which will guarantee a long run success in the honey market sustainability of business model.
1. Introduction of Beekeeping 1
1.1. Bee Colonies 1
1.2. Annual Cycle of a Bee Colony 2
2. Beekeeping Process 3
2.1. Beekeeping Equipment 3
3. Worldwide Bee Colonies and Industry. 5
3.1. The Americas 5
3.2. Europe and Africa 7
3.3. Asia and Oceania 8
4. Regional Honey Production Market Context 10
4.1. Honey Bee Production in Countries of Central America (2005-2009 in tonnes) 10
4.2. Honey Trade between the Central American Countries (in US Dollars Thousands) 11
5. El Salvador Honey Market Context 12
6. Target Market Analysis Summary 16
6.1. Country Market Segmentation 17
6.2. Type of Product Market Segmentation 18
6.3. Market Trends 19
6.3.1. Natural Health Food 19
6.3.2. Organic Food 20
6.3.3. Fair Trade 20
6.3.4. Mono Floral Honeys 21
6.4. Target Customer Industrial Honey 21
6.5. Target Costumers for Organic Gourmet Honey 22
6.6. Competitors 23
7. Business Model Proposition 24
7.1. SONESA CO. Business Model Canvas 24
7.2. Mission 26
7.3. Key of Success 27
7.4. Objectives 27
7.5. Company Summary 27
7.6. Company Ownership 27
7.7. SWOT Analysis 28
7.8. Strategy and Implementation Summary 29
8. Marketing Strategy 31
8.1. Positioning Statement 31
8.2. Pricing Strategy 31
8.3. Promotion Strategy 31
8.4. Placing Strategy 32
8.5. Sales Strategy 33
9. Sales Forecast 34
10. Management Summary 36
11. Financial Plan 37
11.1. Cash Flow 37
11.2. Indicators (in US Dollars Thousands) 38
11.3. Assets 39
11.4. Expenses 40
11.5. Balance Sheet (in US Dollars Thousands) 41
11.6. Project Results (in US Dollars Thousands) 41
12. Conclusion 42
Reference 43
Shimanuki, H., Harman, A., & K. Flottum (eds.). 2005. ABC & XYZ of bee culture, 41st Edition, The A.I. Root Co. Medina, Ohio.
Delaplane, K.S. 2007. First lessons in beekeeping, Dadant & Sons, Hamilton, Illinois.
Delaplane, K.S., 2006, Honey bees & beekeeping: A year in the life of an apiary 3rd edition, The University of Georgia, Georgia Center for Continuing Education, Athens, Georgia.
Dadant & Sons, Inc., 1992, The hive and the honey bee, Hamilton, Illinois.
Morse, R.A. & T. Hooper (eds.), 1985, The illustrated encyclopedia of beekeeping, E. P. Dutton, Inc., New York, New York.
Winston, M.L., 1987, The biology of the honey bee, Harvard University Press, Cambridge, Massachusetts.
IBCE. El Mercado de la Union Europea para la miel y otros producto agrícolas june 2009 http://ibce.org.bo/images/estudios_mercado/res_mercado_miel_derivados.pdf
INPE 4016. Manejo de Apiario Capt 10 . http://www.abejasprepirineo.com/archivos/10-manejo-apiario.PDF
Karina Lopez Julio 2011 .PROCOMER. Mercado Mundial de la Miel de Abeja. http://servicios.procomer.go.cr/aplicacion/civ/documentos/Miel%20de%20abeja_Jul-2011.pdf
Jose Hector Mayorga. July 2012.“Caracterizacion de la Cadena Productiva de Miel en El Salvador“. Plan de Agricultura Familiar – Cadenas Productivas.
http://www.iica.int/Esp/regiones/central/salvador/Documents/Documentos%20PAF/caracterizacion_cadena_miel.pdf
