21世紀是雲端運算的年代，隨著ICT軟硬體技術逐漸成熟，許多公司都加入了雲端運算的行列。然而，雲端運算真的能為企業帶來競爭優勢嗎？倘若所有企業均採用了雲端運算的技術或租用了雲端運算的服務，那麼這些企業還會有競爭優勢嗎？
　　隨著雲端運算的成熟和普及，最後雲端運算將會如同水電一般的隨手可得，失去其獨特和不可模仿性，也將會使企業失去競爭優勢。因此，企業不能單只是使用雲端運算而已，而是要利用雲端運算來形成其創新的經營模式，才能夠確保其獲利和競爭優勢。雖然目前許多業界和學術都投入了雲端運算的研究之中，但是對於一個好的、創新的、獲利的經營模式卻仍沒有一個定論。本研究試圖找出以雲端運算為基礎的企業其創新獲利的經營模式，將透過個案研究分析兩間公司，一個是搜尋網站中市佔率世界第一的Google，另一個是社交網站中擁有最多會員和最多分享次數的Facebook。
　　Google與Facebook兩者在經營模式上都是透過「平台的整合、深化與擴張」以及「平台上夥伴的引入」來達到其創新、獨特的經營模式，並成為該產業的領導廠商。本研究將深入討論兩者如何運用它們的核心能力來進行這些佈局，也希望藉由對這兩大企業的研究結果，使得我們對於雲端運算在創新經營模式的使用上有更深入的了解，進而給予新興企業或是已成長的企業一個經營模式上的建議。

一、中文部分
陳瀅(2010)雲端策略，天下雜誌。

角川歷彥(2011)雲端時代 掌握市場脈動的酷革命，台灣角川書店。

Constantions C．Markides(2010)攻略︰商業模式創新路線圖，東方出版社。

李安民 陳曉勤 陸音(2010)移動互聯網商業模式概論，上海三聯書店。

武帥(2010)免費︰最好的商業模式，化學工業出版社。

Peter F. Drucker(2009)創新與創業精神：管理大師彼得．杜拉克談創新實務與策略，臉譜。

二、英文部分
Google(2011)Google. Retrieved from http://www.google.com/intl/en/about/

Google(2011)Chrome Web Store Developer Dashboard. Retrieved from https://chrome.google.com/webstore/developer/dashboard

Google(2011)Google Business Solution. Retrieved from http://www.google.com/services/

Facebook(2011)Facebook Developers. Retrieved from http://developers.facebook.com/?ref=pf

Facebook(2011)Facebook. Retrieved from http://www.facebook.com/facebook

Valérie Chanal(2011) Rethinking Business Modelsfor innovation,

comScore(2011, July 13) June 2011 U.S. Search Engine Rankings. Retrieved from http://www.comscore.com/Press_Events/Press_Releases/2011/7/comScore_Releases_June_2011_U.S._Search_Engine_Rankings

comScore(2011, May 6)March 2011 U.S. Mobile Subscriber Market Share. Retrieved from http://www.comscore.com/Press_Events/Press_Releases/2011/5/comScore_Reports_March_2011_U.S._Mobile_Subscriber_Market_Share

Jennifer Schiff(2010, January 21)Grid Computing and the Future of Cloud Computing. Retrieved from http://www.enterprisestorageforum.com/outsourcing/features/article.php/3859956

comScore(2010, June 2) Social Networking Ranks as Fastest-Growing Mobile Content Category. Retrieved from http://www.comscore.com/Press_Events/Press_Releases/2010/6/Social_Networking_Ranks_as_Fastest-Growing_Mobile_Content_Category

Jason Hiner(2010, July 19)The changing face of IT: Five trends to watch. Retrieved from http://www.techrepublic.com/blog/hiner/the-changing-face-of-it-five-trends-to-watch/5473

Alexander Osterwalder & Yves Pigneur(2009)Business Model Generation. Retrieved from http://www.businessmodelgeneration.com/

Juliette Powell(2008)33 Million People in the Room : How to Create, Influence, and Run a Successful Business with Social Networking,Pearson.

Josh Bernoff, Charlene Li(2008)Groundswell: Winning in a World Transformed by Social Technologies,Perseus Distribution Services.

Mark W. Johnson, Clayton M. Christensen, Henning Kagermann(2008, Dec)Reinventing Your Business Model. Harvard Business Review.

Jon Brodkin(2008, September 30)Cloud computing hype spurs confusion, Gartner says. Retrieved from http://www.computerworld.com/s/article/9115904/Cloud_computing_hype_spurs_confusion_Gartner_says

comScore(2008, Jan 29)Mobile Social Networking Driving Growth of the Mobile Internet in Europe, According to comScore. Retrieved from http://www.comscore.com/Press_Events/Press_Releases/2009/1/Mobile_Social_Networking_Europe

IBM(2007, Nov 15)IBM Introduces Ready-to-Use Cloud Computing. Retrieved from http://www-03.ibm.com/press/us/en/pressrelease/22613.wss

Alexander OSTERWALDER(2004)THE BUSINESS MODEL ONTOLOGY A PROPOSITION IN A DESIGN SCIENCE APPROACH, UNIVERSITE DE LAUSANNE ECOLE DES HAUTES ETUDES COMMERCIALES

Chandrashekaran, M., M. Mehta, R. Chandrashekara, and R. Grewal, 1999. “Market Motives, Distinctive Capabilities, and Domestic Inertia: a Hybrid Model of Innovation Generation.＂ Journal of Marketing Research, 36(1): 95-112.