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研究生: 李啦啦
Clinton, Meredith-Hall
論文名稱: 商業企畫書:Parsec國際財務管理
Parsec International
指導教授: 周行一
Chow, Edward
學位類別: 碩士
Master
系所名稱: 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年: 2009
畢業學年度: 98
語文別: 英文
論文頁數: 96
中文關鍵詞: 商業企畫書
相關次數: 點閱:75下載:14
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  • 商業企畫書:Parsec國際財務管理



    Parsec International was created in 2009 to expand the successful and profitable Parsec Financial overseas to Chinese tier-2 cities. Parsec Financial is a wealth management company that created Parsec International to capitalize on the growing needs of the ever-increasing High Net Worth Individual Population (HNWI) in China. HWNI wealth management needs are currently being served in China’s tier-1 cities; therefore, Parsec International hopes to gain a first-mover’s advantage by supplying proven wealth management services to Chinese tier-2 cities, beginning in Xiamen, China.
    Based on the attached financial projections, our research, our own personal experience, and careful scrutiny of the specific audience and area where we are focused, we are convinced that the market for Parsec International’s wealth management services will support the accomplishment of our goals and objectives.
    We have built in specific means of measuring our effectiveness in our marketing efforts, engaged with strategic partners and reviewed regulatory requirements to support our success. The market is expected to grow quickly in the wealth management industry in Chinese tier two cities over the next 5 years. We fully intend to lead the industry in our market, establish and maintain the highest standards and position ourselves as the most knowledgeable and trustworthy wealth management stewards for Xiamen, China and other Chinese tier two cities.
    We fully anticipate reaching our break-even point by year 3 and profitability in just 4 years. We will drive most of our profits back into the company during, to support our planned expansion to other Chinese tier two cities. Otherwise, profits will be distributed to investors as dividends.

    Table of Contents 1
    Market Opportunity 15
    Market Analysis 18
    Competition 27
    Risk 33
    Company Overview 40
    Environmental Sustainability 43
    Vision, Mission, Goals & Objectives 45
    Business Strategy 49
    Revenue Model 52
    Service Strategy 55
    Marketing Plan & Strategy 59
    Internet Strategy 70
    Management 72
    Operations 79
    Present Situation 81
    Financial Plan 85
    Capital Requirements 90
    Exit / Payback Strategy 92
    Summary 93
    Supporting Documents 96

    Supporting Documents

    The documents that follow include supporting information relative to Parsec International’s research, background, management, and preparedness for operating this business successfully.
    Komaiko,Richard. 2008. US Stocks Open to China Savers. Asia Times
    Boston Consulting Group “Wealth Markets in China” The Beginning of the Race for China’s Rich. October 2008.
    Caijing.com.cn “Funds Allowed in Wealth Management” Fan Junli, Zhang Bing, 04.12.2009
    Caldwater Clients and Friends Memo. “PRC’s CSRC Oficially Permits Overseas Securities Investment by QDIIs”. 7.3.2007.
    China International Fund JP Morgan at www.51fund.com
    Christian Science Monitor, Economic Scene: China’s Investments Pose a New Global Challenge. September, 2009.
    GT.news.com “China Expands Investment Scope for Offshore Wealth Management”. Maurice Hoo. 3.18.2009.
    http://www.chinamediaresearch.net/vol3no1/Article_11_Circ_audit_Zhao.pdf
    http://www.doingbusiness.org/Exploretopics/startingbusiness/Details.aspx?economyid=42
    http://www.shanghaiexpat.com/modules.php?op=modload&name=News&file=article&sid=1103752
    Harvest Asset Management at www.jsfund.cn
    Merrill Lynch-Capgemini World Wealth Report, Edition 10, 2008.
    Merrill Lynch-Capgemini World Wealth Report, Edition 10, 2008.
    Merrill Lynch-Capgemini Asia Pacific Wealth Report, 2008.
    PriceWaterHouseCoopers “Foreign Fund Management Companies in China”. April 2009.
    PriceWaterhouseCoopers, Singapore “66% of Foreign Invested Fund Management Companies in China Anticipate Significant Growth by 2012”. April 28, 2009.
    Reuters. “Chinese Investment Funds Could Triple to $1 Trillion”. 9.2.2009.
    Shorex. “China’s Wealth Management Market to Outpace Japan’s by 2015”. 4.30.2009
    Taiwan Ministry of Economic Affairs, ECFA. 2009.
    The New York Times. “In Shift, Chinese Move More Money Overseas”. Christie Johnston. 2.2.2009.
    Xianmen Municipal Government website http://english.xm.gov.cn/
    Xiamen Investment Promotion Agency at http://www.xipa.com.cn/en/about.php

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