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研究生： 蔡少鳳
Choi, Sieu Fon
論文名稱： 台灣醫療旅遊群聚
Taiwan medical tourism cluster
指導教授： 吳文傑
Wu, Jack
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2009
畢業學年度： 97
語文別： 英文
論文頁數： 55
中文關鍵詞： 醫療旅遊
相關次數： 點閱：190  下載：152 
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    • 台灣醫療旅遊群聚

    Medical Tourism is an emerging phenomenon wherein patients travel across national borders to receive medical treatment. The medical tourism is recently one of the fastest-growing industries around the world, with healthcare tourism in Asia rising at more than 20% per year. It is estimated that this industry’s revenue will rise from about US$60 billion in 2006 to about US$100 billion worldwide by 2012. For the benefit of economic growth and the development of the medical industry, Taiwan where medical care can be delivered with high medical quality and technology at reasonable cost, wants a slice of this pie and endeavors to become a global medical tourism hub.

    .Aim of this thesis is to provide a descriptive and analytical overview of Taiwan medical tourism cluster and its potential for growth in the global medical tourism. The cluster and Porter’s diamond analysis of Taiwan medical tourism clarifies that successful development of healthcare and tourism clusters, individually and jointly, is crucial to gain competitive advantage in Asia.

    TAIWAN MEDICAL TOURISM CLUSTER
    TABLE OF CONTENTS

    LIST OF TABLES V
    LIST OF CHARTS V

    1 INTRODUCTION 1

    2 COUNTRY ANALYSIS 3
    2.1 Society Overview 3
    2.2 Economy Overview 5
    2.3 Competitiveness 7

    3 CLUSTER ANALYSIS 9
    3.1 Definition and Description of Medical Tourism 9
    3.2 Diamond Analysis of Medical Tourism 14
    3.2.1 Factor Conditions 15
    3.2.2 Demand Conditions 15
    3.2.3 Related and Supported Industries 16
    3.2.4 Firm Strategy, Structure, and Rivalry 16
    3.2.5 Government 17
    3.3 Overview of Taiwan Medical Tourism 17
    3.4 Competitive Position in Asia 21
    3.5 SWOT Analysis 22
    3.5.1 Strengths 22
    3.5.2 Opportunities 25
    3.5.3 Weakness 26
    3.5.4 Threats 28
    3.5.5 Suggestions 29
    3.6 Taiwan Medical Tourism Cluster Map 30
    3.7 Taiwan Medical Tourism Cluster Diamond Analysis 33
    3.7.1 Factor Conditions 33
    3.7.2 Demand Conditions 35
    3.7.3 Related and Supported Industries 37
    3.7.4 Firm Strategy, Structure, and Rivalry 37

    4 STRATEGIC ISSUES & RECOMMENDATIONS 38

    5 CONCLUSION 45

    REFERENCES 47

    APPENDIX 51
    A Taiwan’s Ranking Results in the Global Competitiveness 2008-2009 51
    B. Ranking Results of Taiwan’s Travel & Tourism Competitiveness 53
    C Sources of the consolidated data of Table 3 55

    LIST OF CHARTS

    Chart 1 Taiwan Population by Age
    Chart 2 Evolution of the GDP Contribution by Economy Sector
    Chart 3 Pie of Six Categories of Medical Tourists and the Four Components with its Relative Impact on Each
    Chart 4 Porter’s Diamond Model
    Chart 5 Taiwan Medical Tourism Cluster Map

    LIST OF TABLES

    Table 1 Factors of Each Destination Component that Impact the Medical Tourist
    Table 2 Summary of Medical Services Internationalization in Five Local Hospitals
    Table 3 Number of International Medical Visitors with its Relevant Earnings
    Table 4: Cost Comparison of Medical Services in Taiwan and Other Destinations

    REFERENCES

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    2. Bruce Einhorn. 13 March 2004. Outsourcing the Patients. Businessweek. http://www.businessweek.com/magazine/content/08_12/b4076036777780.htm

    3. Christine Lee, Michael Spisto. April 2007. Medical Tourism, the Future of Health Services.

    4. Dan Cormany. November 2008. Taking a Pulse on Potential Medical Tourism Destination. Medical Tourism Magazine, Issue 7.

    5. Daniel Ong Kian Hong. 7 May 2009. Taiwan Expects Revenue From China Tourism To Exceed NT$60 Billion/Year. Dow Jones Newswires.

    6. David Albert. November 2008. Medical Tourism: Progress and Prospects. Medical Tourism Magazine Issue 7.

    7. David Young. 1 May 2009. 4-year medical care plan to create 300,000 new jobs. The China Post.

    8. Department of Health, Executive Yuan, R.O.C. (Taiwan). http://www.doh.gov.tw.

    9. Devon M. Herrick. November 2007. Medical Tourism: Global Competition in Health Care. NCPA policy Report No. 304

    10. Directorate-General of Budget, Accounting and Statistics, Executive Yuan, R.O.C. (Taiwan). http://eng.dgbas.gov.tw/mp.asp?mp=2.

    11. Government Information Office, Republic of China (Taiwan). 2009. http://www.gio.gov.tw/mp.asp?mp=807.

    12. Harvard Business School. 2008. Competition and Economic Development, Institute for Strategy and Competitiveness, Harvard Business School http://www.isc.hbs.edu/economicdevelopment.htm

    13. Healthcare Tourism: Opportunities in India. Export-Import Bank of India. 2008 http://www.eximbankindia.com/ht/Exe%20Summary.pdf
    14. Indrajit Hazarika. October 2008. The Potential Impact of Medical Tourism on Health Workforce and Health Systems in India. http://www.aaahrh.org/3rd_conf_2008/paper_and_presentations/Indrajit_hazarika.doc

    15. Immigration reforms to create friendlier society. 12 April 2008. Taiwan Journal

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    18. Jason Yap Chin Huat. May 2006. Medical Tourism/Medical Travel (Part Two). SMA News. Vol 38 (5)

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    21. Josef Woodman. September 2008. Patients Beyond Borders Taiwan Edition. Healthy Travel Media.

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    23. Liao Kun-jung. 10 April 2008. Developing ‘co-opetitive’ tourism. Taipei Times.

    24. Manuel De Vera, Bill Huang, Omar Khan, Zhongguang Qin, Adele Tan. May 2008. Medical Tourism in the Philippines. Microeconomics of Competitiveness: Firms, Clusters and Economic Development, Harvard Business School.

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    26. Mattoo Aaditya and Randeep Rathindran. July 2005. Does Health Insurance Impede Trade in Health Care Services? World Bank Policy Research Working Paper 3667.

    27. Medical Tourism in Taiwan. www.Thaiwebsites.com.
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    29. Michael D. Horowitz and Jeffrey A. Rosensweig. 8 February 2008. Medical Tourism vs. Traditional International Medical Travel: A Tale of Two Models. IMTJ – International Medical Travel Journal.

    30. Michael Porter. Clusters and Cluster Development. Institute for Strategy and Competitiveness. Harvard Business School. http://www.isc.hbs.edu/econ-clusters.htm

    31. Ming-Yen Wu. September 2007. A New Blue Ocean Strategy for Taiwan’s Medical Sector The Internationalization of Medical Care Services. Smile Newsletter.

    32. Ming-Yen Wu. 2008. Appropriate Business Models of International Medical Travel for Taiwan. Taiwan Nongovernmental Hospitals & Clinics Association.

    33. Monica Harryono, Yu-Feng (Tom) Huang, Koichi Miyazawa, Vijak Sethaput. May 2006. Thailand Medical Tourism Cluster. Microeconomics of Competitiveness, Harvard Business School.

    34. Oscar Chung. February 2008. Tourism for the Health of It. Taiwan Review. Vol. 58 No. 11 Nov. 2008

    35. Ozgur Tore. 27 May 2008. Taiwan Urged To Focus on Medical Tourism. Focus on Travel News.

    36. Paul H. Keckley, Howard R. Underwood. Medical Tourism: Consumers in Search of Value. 2008. Deloitte Center for Health Solutions. Deloitte Development LLC.

    37. Seeing Taiwan: Medical Tourism Set To Arrive. Topics Archive 2008, Vol. 38- No.3. American Chamber of Commerce.

    38. SenCare 2008. Beauty & Leisure for a graying generation.. 28 April 2008. http://www.taipeitradeshows.com.tw/sencare2008/presscenter/news_view.shtml?docno=2526

    39. Steven Crook. 20 January, 2006. Seeing clearly the advantages of medical tourism in Taiwan. Taiwan Journal

    40. Taiwan Health Care Reform Foundation. http://www.thrf.org.tw/EN/index.asp.

    41. Taiwan Nongovernmental Hospitals & Clinics Association. http://www.nhca.org.tw/.
    42. Taiwan Joint Commission on Hospital Accreditation. http://www.tjcha.org.tw.

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    44. Taiwan Task Force for Medical Travel. http://medicaltravel.org.tw/en/index.aspx.

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    46. The International Society for Quality in Health Care Ltd. http://www.isqua.org/.

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    48. The Travel & Tourism Competitiveness Report 2009. 2009. World Economic Forum.

    49. Tourism & Recreation Industry: Analysis & Investment Opportunities. 2008. Department of Investment Services, Ministry of Economic Affairs.

    50. Tourism Bureau, M.O.T.C. Republic of China (Taiwan). http://admin.taiwan.net.tw/indexc.asp

    51. Wikipedia. http://en.wikipedia.org/wiki/Diamond_model

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