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研究生: 黃千豪
Huang, Jerry
論文名稱: 旅遊元件一站購足
One Stop Shop for Travel needs
指導教授: 吳文傑
Wu, Jack
口試委員: 鄭輝培
Cheng, Terry
顏廣杰
Yen, Kuang-Chieh
學位類別: 碩士
Master
系所名稱: 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年: 2020
畢業學年度: 108
語文別: 英文
論文頁數: 40
中文關鍵詞: 旅遊觀光局線上旅行社諮詢
外文關鍵詞: Traveling, Tourism Bureau, online travel agencies, consultation
DOI URL: http://doi.org/10.6814/NCCU202001080
相關次數: 點閱:246下載:0
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  • Traveling and sharing around the world has become a lifestyle nowadays. Consumers look for information online for places to discover and relax. However, there is too much information and too many vendors online. We often see consumers book their travel products through foreign online travel agencies and have trouble with no one could help, plus there is a foreign transaction fee charged with their credit card. These online travel agencies are not governed by the Tourism Bureau of Taiwan, even the government can do nothing. In order to have peace of mind, consumers will have to do a lot of research and book travel products through different sites because there is no consultation available.

    We, Cozy Travel, are here to help. We offer consultation and we are based in Taiwan. Before the trip, we are able to provide recommendations to consumers. For consumers who worry about fraud and transaction fees, we take both cash and credit card. There is also emergency assistance when there are natural disasters, we will find a way home for our customers to come home. Consumers only have to visit our website or contact us, and we will assist them to plan their trips. This is the shop for all their travel needs.

    Table of Contents
    1. Executive Summary 1
    2. General Company Description 3
    3. Products and Services 7
    4. Marketing Plan 13
    5. Operational Plan 21
    6. Organization 33
    7. Financial 35
    8. References 39

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