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研究生: 關月碧
Kuan, Yueh-Pi
論文名稱: 平台條款作為生成式AI訓練資料治理可能之探討—以Shutterstock與OpenAI合作為例
Exploring the Possibility of Platform Terms as a Governance Mechanism for Generative AI Training Data: The Case of Shutterstock and OpenAI Collaboration
指導教授: 鄭菀瓊
Cheng, Wan-Chiung
口試委員: 莊弘鈺
Chuang, Hung-Yu
陳皓芸
Chen, Hao-Yun
學位類別: 碩士
Master
系所名稱: 商學院 - 科技管理與智慧財產研究所
Graduate Institute of Technology, Innovation and Intellectual Property Management
論文出版年: 2026
畢業學年度: 114
語文別: 中文
論文頁數: 161
中文關鍵詞: 生成式人工智慧訓練資料重製平台治理關係契約資訊受託人
外文關鍵詞: Generative AI, Training Data, Reproduction, Platform Governance, Relational Contract, Information Fiduciary
相關次數: 點閱:26下載:0
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  • 本研究旨在探究生成式人工智慧訓練資料治理制度尚未成型的情況下,內容平台是否得以透過平台條款展現治理功能,並為具規範意義之架構。隨著大型語言模型、擴散模型至多模態技術快速發展,訓練資料之品質、來源、同意取得方式乃至回饋等,已成為法律與產業核心議題。現行合理使用、文字與資料探勘豁免與法定授權等路徑,雖提供部分論述基礎,然就其界限、適用與配套,各界尚未形成共識,致使訓練資料之蒐集、取得、利用乃至補償制度仍標準不一。或因此,產業實務逐漸由爬蟲取用轉向商業授權,Shutterstock與OpenAI的合作遂成為觀察此治理轉折的重要案例。
    本研究首先梳理訓練資料所涉著作權風險,指出模型開發在資料輸入階段可能因複製、標註等再處理行為落入著作權規範。過往文獻顯示當前回應方向,包含:以轉化性與非表達性使用支持合理使用、以文字與資料探勘尋求豁免,以及以法定授權搭配報酬制度調和權益,惟尚未形成穩定且兼顧創作者權益之一致架構。進一步透過實證觀察Shutterstock與OpenAI合作,本研究檢視Shutterstock如何藉由網站使用條款、投稿者服務條款、授權合約及投稿者基金制度,構築內容授權、補償與風險控管之治理體系。研究顯示,Shutterstock透過其合約補位治理權能,已由中立之內容/平台服務業者提升至掌握內容流向與權利配置的資料治理中介者。惟Shutterstock平台條款與基金制度雖暫補訓練資料與補償之規範空白,同時卻可能加劇甚而產生平台授權與補償失衡、資料可控性與退出不足、風險與合法性分配不對稱及揭露欠缺等不足之處,削弱平台治理權能之正當性基礎。
    對此,本研究最後提出制度再建構方向,以平台資訊受託人功能出發,建立信任導向之治理架構,提升資料透明度,結合外部驗證機制而為動態信任演進,並提供條款調整建議,以作為未來內容平台、資料貢獻者與人工智慧開發者合作模式之參考。


    This study examines whether, in the absence of a mature legal regime governing generative AI training data, content platforms can construct governance frameworks with normative and regulatory functions through platform terms. As large language models, diffusion models and multimodal AI technologies rapidly develop, unresolved issues concerning data provenance, legality, authorization, and compensation have emerged as central legal and industrial concerns. Existing approaches—such as fair use, text and data mining exceptions, and statutory licensing schemes—provide partial responses, yet their scope and application remain contested, resulting in inconsistent standards for training data governance. Against this backdrop, industry practices have increasingly shifted from web scraping toward commercial licensing, making the collaboration between Shutterstock and OpenAI a salient case for analysis.
    The study first outlines the copyright risks associated with AI training data, particularly at the data input stage involving acts of reproduction and processing. Through an empirical examination of Shutterstock’s Terms of Use, Terms of Service, License Agreements, and Contributor Fund, the study demonstrates how the platform constructs an integrated governance system for authorization, compensation, and risk allocation. The findings suggest that, through contract-based gap-filling governance, Shutterstock has evolved from a neutral content / platform provider into a data-governance intermediary. However, the study also identifies legitimacy concerns arising from imbalanced compensation, limited data control and exit options, asymmetric risk allocation, and insufficient transparency. The study concludes by proposing governance reforms grounded in the concept of platforms as information fiduciaries, emphasizing trust-oriented governance, enhanced transparency, and targeted contractual adjustments.

    第一章 緒論 1
    第一節 研究動機 1
    第二節 研究問題與目的 3
    第三節 研究方法 5
    第四節 論文架構 8
    第二章 模型訓練資料之著作權困境與現有回應 10
    第一節 訓練階段資料使用技術基礎與著作權風險 10
    第二節 對模型訓練階段著作權困境之回應 16
    第一項 合理使用原則之著作權限制 16
    第一款 轉化性使用 17
    第二款 非表達性使用 19
    第三款 轉化性與非表達性之著作使用評價 24
    第二項 文字與資料探勘行為之著作權豁免 26
    第一款 文字與資料探勘技術與侵權風險 27
    第二款 文字與資料探勘之侵權豁免立法 28
    第三款、安全港概念之侵權豁免設計 30
    第三項 法定授權制度 32
    第三節 小結 34
    第三章 Shutterstock與OpenAI合作意義與平台條款觀察 38
    第一節 Shutterstock與OpenAI企業合作之背景與意義 38
    第二節 Shutterstock平台條款說明 40
    第一項 網站使用條款(Terms of Use) 41
    第二項、投稿者服務條款(Terms of Service)與授權合約(License Agreement) 45
    第一款 投稿者服務條款 45
    第二款 授權合約 55
    第三項 投稿者基金(Contributor Fund)制度 59
    第三節 Shutterstock之平台定位與生態系特徵 62
    第四節 Shutterstock合約條款初步觀察 69
    第四章 Shutterstock合約補位治理之權能與實務缺陷 74
    第一節 合約補位治理的理論背景 75
    第一項 規範遲滯與合約補位治理必要性 75
    第二項 平台治理的理論基礎:從資訊中介到治理核心 78
    第三項 平台特權結構的形成與權力配置 80
    第四項 平台特權結構的三層治理權能 81
    第一款 資料存取 81
    第二款 截取特權 82
    第三款 干預權能 84
    第二節 Shutterstock與投稿者、使用者之間的爭議樣態 85
    第一項 內容上架與授權爭議 86
    第二項 投稿者收益分配與補償機制爭議 88
    第三項 使用者合約與退款爭議 89
    第四項 平台監管與稽核責任 91
    第五項 Shutterstock內容治理之責任強化 95
    第三節 Shutterstock平台治理於訓練資料場域之關係與風險 97
    第一項 內容授權與補償結構之權義配置不均 98
    第一款 內容授權與再授權 98
    第二款 補償制度與報酬安排 100
    第二項 程序正當性之錯位 103
    第一款 資料可控性與退出機制 103
    第二款 合法性聲明與風險配置 105
    第三項 資訊揭露與透明性之信任缺口 107
    第四節 小結 109
    第五章 平台條款於資料治理之制度補繪 113
    第一節 平台關係之治理轉向:信任 114
    第二節 平台條款之治理制度再建構 117
    第一項 平台之資訊受託人定位 118
    第二項 管理面向:信任架構導向之資料治理 122
    第一款 信任結構化:從單向信任至互惠監督 123
    第二款 信任規範化:從契約治理至制度治理 129
    第三款 信任的動態化:動態之資料治理機制 132
    第四款 訓練資料之三重治理層次 134
    第三項 法律面向:Shutterstock平台條款之調整建議 135
    第三節 小結 140
    第六章 結論 145
    參考文獻 148

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    Itasca Images, LLC v. Shutterstock, Inc., No. 21-CV-287 (JRT/DTS), 2021 WL 6849104, 1-6 (D. Minn. Nov. 22, 2021).
    McGucken v. Shutterstock, Inc., No. 22 CIV. 00905 (JHR), 2023 WL 6390530, 1-12 (S.D.N.Y. Oct. 2, 2023).
    New York Times Co. v. Microsoft Corp., 777 F. Supp. 3d 283, 296-328 (S.D.N.Y. 2025).
    Oracle Am., Inc. v. Google LLC, 886 F.3d 1179, 1183-1211 (Fed. Cir. 2018).
    Steinmetz v. Shutterstock, Inc., 629 F. Supp. 3d 74, 76-86 (S.D.N.Y. 2022).
    The Authors Guild v. Google, Inc., 578 U.S. 941 (2016).
    (五)研討會文章
    John L. Molinar, Are You Talking to Me? How AI Poses a Threat to the Legal Profession, ADVANCED ADMINISTRATIVE LAW, 14-I (2024).
    Lin Kyi et al., Governance of Generative AI in Creative Work: Consent, Credit, Compensation, and Beyond, ASSOCIATION FOR COMPUTING MACHINERY No. 197 (2025).
    (六)網路資料
    Alexandre Rotenberg, Shuttered Shutterstock: Why It’s Losing Its Shine for Contributors, ALEXANDRE ROTENBERG’S BRUTALLY HONEST GUIDE TO STOCK PHOTOGRAPHY & FOOTAGE (Mar. 11, 2024), https://brutallyhonestmicrostock.com/2024/03/11/shuttered-shutterstock-why-its-losing-its-shine-for-contributors/ (last visited Sep. 29, 2025).
    Alexandre Rotenberg, Shutterstock Earnings Cut – Hitting Them Where it Hurts!, ALEXANDRE ROTENBERG’S BRUTALLY HONEST GUIDE TO STOCK PHOTOGRAPHY & FOOTAGE (June 13, 2020), https://brutallyhonestmicrostock.com/2020/06/13/shutterstock-earnings-cut-hitting-them-where-it-hurts/ (last visited Sep. 29, 2025).
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    Her Ugliness, Shutterstock "Contributor Fund", MICROSTOCKGROUP (Jan. 30, 2024 12:55 AM), https://www.microstockgroup.com/shutterstock-com/shutterstock-'contributor-fund'/msg596512/#msg596512 (last visited Jan. 24, 2026).
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    Katie Duffy, A Complete List of Publishers and Their AI Licensing Deals, FUTUREWEEK (Sep. 4, 2025), https://futureweek.com/a-complete-list-of-publishers-striking-ai-content-licensing-deals/ (last visited Dec. 18, 2025).
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    The Walt Disney Company and OpenAI Reach Landmark Agreement to Bring Beloved Characters from Across Disney’s Brands to Sora, THE WALT DISNEY COMPANY (Dec. 11, 2025), https://thewaltdisneycompany.com/disney-openai-sora-agreement/ (last visited Dec. 21, 2025).
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    (七)Shutterstock官方資料
    Shutterstock contributors unite to form coalition, INSIDE IMAGING (June 19, 2020), https://insideimaging.com.au/2020/shutterstock-contributors-unite-to-form-coalition/ (last visited Sep. 29, 2025).
    Shutterstock Expands Partnership with OpenAI, Signs New Six-Year Agreement to Provide High-Quality Training Data, SHUTTERSTOCK (July 11, 2023), https://investor.shutterstock.com/news-releases/news-release-details/shutterstock-expands-partnership-openai-signs-new-six-year (last visited May 3, 2025).
    SHUTTERSTOCK PARTNERS WITH OPENAI AND LEADS THE WAY TO BRING AI-GENERATED CONTENT TO ALL, SHUTTERSTOCK (Oct. 25, 2025), https://www.shutterstock.com/zh-Hant/press/20435 (last visited May 3, 2025).
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    Shutterstock, Contributor FAQ, https://submit.shutterstock.com/help/en/collections/14948036-contributor-faq (last visited Jan. 24, 2026).
    Shutterstock, DMCA Copyright Infringement Notice, https://www.shutterstock.com/terms/dmca-notice (last visited May 3, 2025).
    Shutterstock, Earnings Breakdown, https://submit.shutterstock.com/payouts (last visited May 5, 2025).
    Shutterstock, How is content reviewed?, https://submit.shutterstock.com/help/en/articles/10594777 how-is-content-reviewed (last visited Oct. 2, 2025).
    Shutterstock, https://www.shutterstock.com/ (last visited Jan. 24,2026).
    Shutterstock, https://www.shutterstock.com/ai-image-generator (last visited Nov. 11, 2025).
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    Shutterstock, Your Portfolio, https://submit.shutterstock.com/help/en/collections/11599959-your-portfolio (last visited Jan. 24, 2026).

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