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研究生： 何蘇埃
Josue Daniel Herrera Mayen
論文名稱： iChina Forum 企業計畫
iChina Forum Business Plan
指導教授： 何小台
Ho, Chester
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2011
畢業學年度： 99
語文別： 英文
論文頁數： 34
中文關鍵詞： 網路 、企業計畫 、Web2.0
相關次數： 點閱：139  下載：40 
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    • It has been said that the XXI century is the century of people; social media, web2.0 applications and other technology breakthroughs have made the world every single day a smaller place.

    iChina forum takes advantage of all available existing technology to provide seasoned China experts with a platform that help them share their knowledge with the world. Our purpose is to enhance the mutual understanding between east and west towards and harmonic future.

    This business plan explains how through the use of open source development tools, a network of partnerships and social media marketing a low cost internet startup is possible.

    I. Introduction 1
    II. Company Description 2
    III. Marketing Plan 5
    3.1 Market Analysis 5
    3.2 Our Strategy 6
    3.3 Political, Economic, Social and Technological (PEST) Analysis 8
    3.4 Competitor Analysis 9
    3.5 Positioning 13
    3.6 SWOT Analysis 15
    IV. Business Model Analysis 16
    4.1 Stakeholders 17
    4.2 Value Delivery 20
    4.3 Revenue Generation 23
    V. Operative Plan 26
    5.1 Phase One-Prototype-Progress-98% 26
    5.2 Phase Two-Launch Promotion 27
    5.3 Phase Three: Post-Launch Ongoing Activities 27
    5.4 Phase Four: Future Activities (To Be Prioritized and Scheduled) 28
    VI. Resources Needed by Activity 29
    6.1 Content Production 29
    6.2 Website Management 30
    6.3 Administrative 30
    VII. Financial Plan 31
    7.1 Cost Structure 31
    7.2 Income Statements until Horizon 32
    7.3 NPV Analysis 33
    7.4 Exit Strategy 33
    Organizational Structure 34

    1. Beijing (AFP), Foreign investment in China hits record in 2010, http://www.google.com/hostednews/afp/article/ALeqM5h6kb_udj1QYwHMCAsl2g7Q1mxsWg?docId=CNG.55c507d303160fbb5de1b214b3d1c635.1e1, (Feb 17, 2011)
    2. Stonebtb.com, China - US No. 1 foreign creditor, http://www.stonebtb.com/news/Global_Trade/15263-China-US-No-1-foreign-creditor.shtml, (Nov 20,2008)
    3. Xinhua news agency, China looks to attract more foreign students, http://news.xinhuanet.com/english2010/china/2010-09/28/c_13532971.htm, (Sep 28, 2010)
    4. Chen Jia and Lu Chang (China Daily), American students chase China dream, http://www.chinadaily.com.cn/china/2011huvisistsus/2011-01/21/content_11892607.htm, (Jan 21, 2011)
    5. The Blog Herald, History of Online Video, http://www.blogherald.com/2010/10/27/history-of-online-video/ (Oct 27, 2010)
    6. www.internetworldstats.com, top 20 countries with the highest number of internet users, http://www.internetworldstats.com/top20.htm, (Jun 30, 2010)
    7. www.techpluto.com, Core Characteristics of Web 2.0 Services, http://www.techpluto.com/web-20-services/, (Jun 10, 2009)
    8. Thomas Crampton, Social Media in China and across Asia, http://www.thomascrampton.com/china/china-social-media-evolution/, (Mar 03, 2011)
    9. Yahoo finance, Youku.com statistics, http://finance.yahoo.com/q/ks?s=YOKU, (May 18, 2011)

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