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研究生： 李昱瑩
Lee, Yuh-Ying
論文名稱： 香頌藝術教育中心營運計畫書
Business Plan for Chanson Art education center
指導教授： 吳文傑
Wu, Jack
口試委員: 彭喜樞
Peng, Shi-Shu
鄭輝培
Cheng, Terry
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2020
畢業學年度： 108
語文別： 英文
論文頁數： 63
中文關鍵詞： 創業 、做生意 、藝術營運計畫 、藝術教育中心
外文關鍵詞： Starting a business, Doing business, Art business plan, Art educational center
DOI URL： http://doi.org/10.6814/NCCU202000540
相關次數： 點閱：63  下載：2 
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    • The demand for Taiwanese to visit the museum and join art events is increasing, people would love to spend more time on entertainment and education activities, the culture and creative industries market in Taiwan is growing each year. The Chanson art education center business is to integrate art into daily life by opening the educational art courses and provide a platform to the unestablished artist a professional environment to present their artworks. As a B Cooperation, we consider the impact of our decisions on our workers, customer, community, and the environment so our pricing for art courses and artists are affordable. To have long term business, we need to have a strong financial position in the beginning so we plan to start this business in 2022 after we have enough money to invest in the business. In the first three years, we need to set up our brand image to have stable growth revenue in the future. It shows that marketing and advertising will be an important part of our business.
    This business plan covers company introduction which includes its vision, mission, and keys to success and details, followed by explanations of the services being offered, business models, market analysis, SWOT, assets to be exploited, financial plans, strategies, and expected outcomes.

    1. Executive Summary 1
    1.1. Mission 1
    1.2. Vision 1
    1.3. Success Factors 2
    1.4. Objective of The Business 2
    1.5. Start-Up Funding 4
    2. Company Summary 5
    2.1. Company Ownership 5
    2.2. Start-Up Summary 5
    2.3. Company Locations and Facilities 5
    2.3.1. Location 5
    2.3.2. Facilities 7
    3. Products & Services 9
    3.1. Services 9
    3.1.1. Artworks Exhibition 9
    3.1.2. Art Markets 10
    3.1.3. Art Courses 10
    3.1.4. Other services 12
    3.2. Partnership Opportunities 13
    3.3. Offering 14
    3.3.1. Value Proposition 14
    3.3.2. Customers Segments 15
    3.3.3. Channels 17
    3.3.4. Customers relationship 17
    4. Market Analysis 20
    4.1. Taiwan Art Market 20
    4.1.1. Growing Market & Trends 22
    4.1.2. Taiwan Ticket price of museum 24
    4.1.3. Art bushiban in Taiwan 26
    4.1.4. Artist in Taiwan 28
    4.2. Market Segmentation and Size 28
    4.3. Potential Customers Summary 31
    4.4. Porter’s 5 forces 32
    4.5. The barriers to entry the market 34
    4.6. How to overcome the barriers 34
    5. Competition 36
    5.1. Major Competitor 36
    5.2. Local private gallery in Neihu and Dazhi area analysis 36
    5.3. Art boshiban in Neihu area analysis 40
    6. Marketing Plan 43
    6.1. Position Statement 43
    6.2. Promotion Strategy 43
    6.3. Placing Strategy 45
    6.4. Pricing Strategy 46
    7. Operation Plan 47
    7.1. Company Internal SWOT Analysis 47
    7.2. Matching 47
    7.3. Converting 48
    7.4. Rental Policy 48
    8. Management and Organization 50
    8.1. Company Management & Company Culture 50
    8.2. Company Organization 50
    8.3. Staff Management 53
    8.4. Recruitment 53
    9. Financial Plan 54
    9.1. Forecast 54
    9.1.1. Revenue by month 54
    9.1.2. Expenses by month 54
    9.1.3. Net Profit by year 55
    9.2. Financing 56
    9.2.1. Start-up capital cost 56
    9.2.2. Start-up Expense 56
    9.2.3. Sources of Fund 57
    9.3. Statements 58
    9.3.1. Projected Profit and Loss(US$) 58
    9.3.2. Break Even Analysis 59
    10. Conclusion 60
    11. References 62

    1.Art Press.
    https://theartpressasia.com
    2.Betweengos Female Talent’s Career/Life Community.The unemployment rate of art-related departments in 2018.
    https://betweengos.com
    3.Chronwebsite.What is the purpose of Nonprofit organization.
    https://smallbusiness.chron.com
    4.Chinatime.com.The average salary in Neihu Technology Park.
    https://www.chinatimes.com
    5.Drawing on earth.
    http://www.drawingonearth.org
    6.Department of Economic Development Taipei City Government.
    https://english.doed.gov.taipei
    7.Digital Archives.
    http://taga-artchive.org/
    8.Global Views Monthly.The numbers of boshiban in Taiwan.
    https://www.gvm.com.tw/article.html?id=36384
    9.Wikipedia.List of most visited museums.
    https://en.wikipedia.org/wiki/List_of_most_visited_museums
    10.Huashan1914.Creative Park.
    https://www.huashan1914.com/w/huashan1914/AppPlace
    11.Icity.The top famous museums in England in 2016.
    https://art.icity.ly/entries/se21poq
    12.Liang Gallery.
    http://www.lianggallery.com
    13.Writting Website for High School Students.Investment Benefit Research.
    https://www.shs.edu.tw
    14.Manager today.Job salary analysis.
    https://www.managertoday.com
    15.Ministry of Education.The statistic of boshiban in Taiwan.
    https://bsb.kh.edu.tw/afterschool/register/statistic_form.jsp
    16.Ministry of Labor.Employed Persons and Paid Employees by Industry.
    http://statdb.mol.gov.tw/html/year/year07/32120.htm
    17.Ministry of Culture.The annual report of Taiwan culture and creative industry.
    https://stat.moc.gov.tw
    18.National Portrait Gallery.
    https://www.npg.org.uk/
    19.Songshan Cultural and Creative Park.
    https://www.songshanculturalpark.org/rental.aspx#
    20.Taipei Art District.
    https://www.tad.taipei/about/
    21.The performing arts center.
    https://www.artscenter.org
    22.Xue Xue Foundation.
    https://www.xuexue.tw/

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