簡易檢索 / 詳目顯示
| 研究生： |
胡承皓 Hu, Howard |
|---|---|
| 論文名稱： |
中古車事業中 C2C 交易商業模式、導入及營運 C2C transaction business model, implementation and operation in used car business |
| 指導教授： |
吳文傑
Wu, Jack |
| 口試委員: |
于卓民
Yu, Chwo-Ming 張永明 Chang, David |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2019 |
| 畢業學年度： | 107 |
| 語文別： | 英文 |
| 論文頁數： | 45 |
| 中文關鍵詞： | 中古車 、C2C交易商業模式 、競爭者分析 |
| 外文關鍵詞： | Used car, C2C transaction business model, Competitor analysis |
| DOI URL： | http://doi.org/10.6814/NCCU201900579 |
| 相關次數： | 點閱：67 下載：0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
無
With the rapid growing and boosting development in e-commerce. The transaction business model in used car industry has become much more different than ever. C2C is an emergency transaction business model within these years, and thereafter affecting used car industry a lot since there have been serious problems about moral hazard and information asymmetry for a long time. This study is aim to explore how does C2C transaction business model work in used car business. Via extensive literature review, data collecting and competitor analysis. We find out the results and moreover several suggestions for practical management are also got in this research.
1. Introduction 1
1.1. Definition of used car business 1
1.2. The background of used car business in Taiwan 2
1.3. Objectives for C2C transaction business model 6
2. Traditional used car business model operation process and strategy 9
2.1. Current used car business operation process and strategy 9
2.2. Difficulties and limits for traditional used car business and transactions 17
3. Overview of C2C transactions for used car business 18
3.1. What is C2C transactions for used car business 19
3.2. C2C transactions model and process flow 20
3.3. Differential with traditional used car transactions 21
3.4. SWOT analysis for C2C transactions 23
3.5. Benefit of C2C transactions for used car business 26
3.6. Risk of C2C transactions business model 27
4. Market analysis 28
4.1. Perspectives and pain points from consumers for traditional used car transactions 29
4.2. Target audience of used car market 32
5. Competitor analysis 34
5.1. Competitor identification 34
5.1.1. Current online used car transaction service providers 34
5.1.2. Current offline used car transaction service providers 37
5.2. Competitor comparison 37
5.3. Competitor position 39
6. Conclusion: Outlook and opportunity 40
6.1. Key success factor for C2C transaction business perfect 40
6.2. Key risk factor for C2C transaction business model 41
6.3. Conclusions and future outlook 43
Reference 45
1. Baron, S., & Harris, K. (2007). Consumers as resource integrators. Journal of marketing Management, 24(1-2), 113-130.
2. Chang H.H, Huang W.C. (2006). Application of a quantification SWOT analytical method, Mathematical and Computer Modelling 43: 158–169.
3. Collins-Kreiner, N., & Wall, G. (2007). Evaluating tourism potential: A SWOT analysis of the Western Negev, Israel,Tourism 55 (1): 51-63.
4. Dyson, R.G. (2002). “Strategic development and SWOT analysis at the Univer- sity of Warwick”, European Journal of Operational Research, 152: 631-640.
5. Houben, G., & Lenie, K., & Vanhoof, K. (1999). A knowledge- based SWOT-analysis system as an instrument for strategic planning in small and medium sized enterprises, Decision Support Systems 26: 125–135.Michael Ling (2014)
6. Moore, R.D., P. Sutherland, T. Gomi, A. Dhakal, 2005. Thermal Regime of a Headwater Stream Within a Clear-Cut, Coastal British Columbia, Canada. Hydrological Processes
7. 8891.com.tw, https://www.8891.com.tw/
8. ABC good car net, https://www.abccar.com.tw/
9. Directorate General of Highways, https://www.thb.gov.tw/sites/en/
10. Hotai Auto Auction (HAA), https://www.easyauction.com.tw/concept.html
11. Goo secondary info., https://used.carnews.com/
12. Serve Your Motors (SUM), https://www.sum.com.tw/
此全文未授權公開