網際網路蓬勃發展，使得全球創新種子不斷地萌芽，個人或公司可以運用自身的知識能力，透過網際網路，將創新成果呈現在大眾的面前，創造出極高的創新價值。進一步分析網際網路創新的產生，會發現網路上任何創意都必須透過網路技術來加以實現，因此本研究探討組織如何整合技術合創意，結合不同專業的知識，產生創新價值。

本研究從知識管理的理論基礎出發，以台灣兩大搜尋引擎蕃薯藤、奇摩推薦網站以及專業評估選網站”人間煙火”評選的中文推薦網站為研究對象，挑選出台灣經營網路事業具代表性的公司，嘗試從成功企業的經營模式中歸納出台灣網路事業的創新類型以及公司在知識整合機制上的作法。研究發現：

一、網站創新類型可分為漸進式創新與跳躍式創新

二、知識特性不同，公司採用之創新類型不同，知識異質度高，網路創新傾向採用跳躍式創新，知識異質地低，網站創新傾向採用漸進式創新。

三、網站創新所需的知識特性不同，公司所採用的知識整合機制不同

3-1 網站企業所需的知識整合機制包括方向／目標、順序／流程、例規、共同語言、多元專業個人、對話／開會，區分為組織機制、介面溝通機制、多元專業個人機制、團隊運作機制四種類型。

3-2 網站創新所需的知識複雜度高，且知識異質度高，組織傾向採用介面溝通機制、多元專業個人機制與團隊運作機制整合不同專業的知識，介面溝通機制複雜度較高。

3-3 網站創新所需的知識複雜度高，且知識異質度低，組織傾向採用多元專業個人機制與組織機制整合不同專業的知識。

3-4 網站創新所需的知識複雜度低，且知識異質度高，組織傾向採用團隊運作機制與組織機制整合不同專業的知識。

3-5 網站創新所需的知識複雜度低，且知識異質度低，組織傾向採用多元專業個人機制與介面溝通機制整合不同專業的知識，介面溝通機制複雜度較低。

The relationship between knowledge integration and innovation on the World Wide Web -By Ruo-Jun WUAdvisor: Dr. Se-Hwa WuKeywords: Internet innovation, knowledge heterology, Knowledge integration , mechanisms of knowledge integration 1. Background Internet industry grows rapidly. According the Internet report of Mogan Stanley company, new businesses that are created by or for Internet marketplace will grow very rapidly, at an estimated CAGR of 38% from now until ths year 2000. One of the important factor in the Internet's on-going growth is that there are many original innovations in the Internet. One person or a small company can create high innovative value by their own knowledge through the World Wide Web. Innovation becomes an important ubject i2. Purpose According to the research background ,the research objective of this study are four points: (1) To find the innovation on the World Wide Web and the categorization of innovation on the World Wide Web.(2) To explore the characteristic of knowledge with the innovation on the World Wide Web. (3) To explore the relationship between the characteristic of knowledge and categorization of innovation. (4) To explore the relationship between the characteristic of knowledge and the mechanism of integration knowledge?3.

Conceptual FrameworkThe literature on organization knowledge and learning has explored the role of organizations in the acquisition, processing, storage, and application of knowledge(Argyris and Schon 1978,Levitt and March 1988,Ribertwon and Swan and Newell 1996). Demsetz(1991) proposes that efficiency in the acquisition of knowledge requires that individuals specialize in specific areas of knowledge, while the application of knowledge to produce goods and services requires the bringing together of many areas of specialized kGrant's(1996) observations of mechanism of integrating knowledge imply that the difference of knowledge characteristic will influence the method of knowledge management and Lyles and Zander(1992) propose the structure of organization knowledge would play an important role in searching the strategic opportunity. Based on the literature review in the preview paragraph, this study proposes the following framework (shown in figure 1), which is made up of two dimensions: knowledge heterology and knowledge complexity as the variables and in order to discussing the company how to integrate different individual's knowledge and to produce innovation on the World Wide Web. 4. MethodologyThe data were collected through research in both primary and secondary sources. Primary data were then collected about the web site project by contacting directly one of the members of web site team and requesting an interview. Search engine is considered the representative product in the Internet and so six project was picked through the recommendation of search engine to show the operation of successful companies on the World Wide Web5.

Conclusion(1) The categorization of innovation in Internet industry included incremental innovation and radical innovation. (2) Organizations are more likely to adopt incremental innovation when the degree of knowledge heterology is low and adopt radical innovation when the degree of knowledge heterology is high. (3) Organization will take different mechanism to integrate knowledge when the characteristic of knowledge with Web innovation is different. 3.1 Organizations take "Rules and Directives, Routines, Sequencing, problem solving, dialogue/meeting, multiskilled individual " as the mechanism of integrating knowledge. These mechanisms can be categorized by four mechanism patterns-Organization mechanism, Team mechanism, Individual mechanism and Communication mechanism. 3.2 Organizations will take Team mechanism, Individual mechanism and Communication mechanism, when the degree of knowledge complexity is high and the degree of knowledge heterology is high. The degree of common language is more complex. 3.3 Organizations will take Organization mechanism and Team mechanism, when the degree of knowledge complexity is low and the degree of knowledge heterology is high. 3.4 Organizations will take Organization mechanism and ndividual mechanism, when the degree of knowledge omplexity is high and the degree of knowledge heterology is low. 3.5 Organizations will take Individual mechanism and Communication mechanism, when the degree of knowledge complexity is low and the degree of knowledge heterology is low. The degree of common language is less complex.