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研究生： 葛蘭特
Grant Edward Leach
論文名稱： The Great Wall:中國之消費者保護平台
Business Plan for the Great Wall Platform
指導教授： 吳文傑
Jack Wu
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2014
畢業學年度： 102
語文別： 英文
論文頁數： 42
中文關鍵詞： 中國 、保護平台
外文關鍵詞： China, Platform
相關次數： 點閱：47  下載：10 
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    • Short of dramatic protests, Chinese citizens do not have much recourse against unscrupulous manufacturing companies who produce defective or unsafe products. The Great Wall web and app based platform empowers Chinese citizens to hold manufacturers accountable for the true costs of their own neglectful and sometimes endangering conduct. The Great Wall corrects the injustice of companies passing the costs of their negligence on to consumers while reaping unmitigagted profits. The Great Wall achieves this by offering a suite of services and tools that effectively unites similary affected consumers, aggregates their legal retainer fees thereby reducing the costs associated with legal proceedings and connects them with legal representation that will facilitate highly efficient legal negotiations on their behalves. The Great Wall is the first non-profit social venture supporting the Chinese Government’s efforts to foster accountability among manufacturers and meet the demand for a safer and higher quality marketplace for the Chinese population.
    Key Words: Non-profit social venture, Manufacturer negligence, Accountability, Consumer rights, Legal retainer, Mainland China.

    1 Executive Summary 1
    1.1. Introduction 1
    1.2. Mission Statement 2
    1.3. Market Analysis 3
    1.4. Objectives 3
    1.5. Financial Projections 4
    1.6 Organization Summary 4
    2 Sector and Organization Overview 5
    2.1. Quality Climate in China 5
    2.2. Manufacturing Industry Status 5
    2.3. Legal Industry Status 6
    2.4 The Great Wall Organization Overview 6
    2.4.1 What We do for Citizens 6
    2.4.2 What We do for Law Firms 7
    2.4.3 What We do for the Chinese Domestic Market 7
    3 Organizational Strategy and Competitive Advantage 8
    3.1. Differentiation Strategy 8
    3.1.1. Notification Service 8
    3.1.2. Consumer Aggregation 8
    3.1.3. Cost Efficiency 8
    3.1.4. Case Lead Generation for Law Firms 9
    3.2. Competitive Advantage 9
    3.2.1. Few Internal Hurdles 9
    3.2.2. Great User Experience 9
    3.2.3. High Exit Barrier 10
    3.3. Competitors 10
    3.3.1. Pre-Manufacture Competitors 11
    3.3.2. Pre-Purchase Competitors 11
    3.3.3 Post-Purchase Competitors 11
    4 Market Analysis 13
    4.1. Market Size Determination 13
    4.2. Market Trends 15
    4.3. Target Market 17
    4.4. SWOT Analysis 19
    4.5. Marketing Plan 19
    4.5.1. Positioning Strategy 19
    4.5.2. Unique Selling Proposition 20
    4.5.3. Pricing Strategy 20
    4.5.4. Promotional Mix 21
    4.5.4.1 Advertisement 21
    4.5.5. Public Relations 22
    4.5.6. Integrated Marketing Communications 23
    5 Operations Plan 24
    5.1. Mobile App/Web Based Platform Models in Detail 24
    5.2. User Platform 24
    5.3. Lodging an Official Complaint 26
    5.4. Law Firm(s) Portal 29
    5.5. Potential for Future Services 30
    5.6. Potential for Additional Revenue Stream 30
    6 Management Team 31
    6.1. Chief Executive Officer 31
    6.2. Chief Operating Officer 32
    6.3. Chief Administrative Officer 32
    6.4. Chief Financial Officer 33
    6.5. Management Team Gaps 33
    7 Financial Projections 34
    7.1. Important Assumptions 34
    7.2. Source & Use of the Funds 34
    7.3. Revenue Model 35
    7.3.1. Revenue from consumers 35
    7.3.2. Revenue from Member Law Firms 36
    7.4. Expenses 37
    7.4.1 Website and App Development 37
    7.4.2. Domain Name 37
    7.4.3. Rental of Server/Storage 37
    7.4.4. SG&A Costs 38
    7.4.5. Salary and Wages 38
    7.4.6. Administrative Costs 38
    7.4.7. Commission Fees to Third Party Escrow Account 39
    7.4.8. Taxes 39
    7.4.9 Income Statement Projection 40
    References 41

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    3. Wikipedia. (2014). List of PRC administrative divisions by GDP per capita. Retrieved April 12th, 2014, from http://en.wikipedia.org/wiki/List_of_PRC_administrative_divisions_by_GDP_per_capita
    4. David Fenwick, Tugrul U. Daim, Ibrahim Iskin, Yasser Dahlawi, (2010) "Exploring the influence of cultural elements on Chinese manufacturing quality", Journal of Technology Management in China, Vol. 5 Iss: 2, pp.141 - 157
    5. Statista. (2014). Number of Lawyers in China between 2005 and 2012. Retrieved April 12th, 2014 from http://www.statista.com/statistics/224787/number-of-lawyers-in-china/
    6. Forbes. (2014). Tencent WeChat and SINA Weibo: The Frenemies of the Chinese Mobile Space.Retrieved April 21, 2014 from http://www.forbes.com/sites/junhli/2014/04/16/tencent-wechat-and-sina-weibo-the-frenemies-of-the-chinese-mobile-space/
    7. National Bureau of Statistics of the People’s repubic of China. (2014) retrieved April 12th, 2014 from http://www.stats.gov.cn/tjsj/

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