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| 研究生： |
卡米爾 Kamil Kwiatkowski |
|---|---|
| 論文名稱： |
非營利組織“Oath Club”發展計畫書 Development plan for non-profit organization “Oath Club” |
| 指導教授： |
吳文傑
Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2012 |
| 畢業學年度： | 100 |
| 語文別： | 英文 |
| 論文頁數： | 43 |
| 中文關鍵詞： | 非營利組織 、Oath Club |
| 外文關鍵詞： | non-profit organization, Oath Club |
| 相關次數： | 點閱：336 下載：0 |
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Business decisions have a massive impact on the world — in fact we could clearly see it and feel it how devastating was the global economic crisis in 2008. Until now the global economy has been trying to recover. There is no doubt that when the forces in control of the economy fail to act responsibly, everyone suffers. If we obsess over the short term, we’ll never be sustainable in the long term. When we find a way to create value while also acting in the best interests of society and the planet, everyone benefits. Though these forces may sometimes seem to be out of our control, the reality is that we all have a part to play.
The way we choose to behave as a professional and as a member of the business community has an incredibly important impact. Non-profit student-led organization Oath Club is a response to the lack of awareness and education for future business leaders in business schools. By promoting ethical behaviors Oath Club aims to develop new quality of self-integrity within management students.
By understanding the Oath our members will represent a personal commitment to lead with purpose, act with integrity, and understand the reach, power, and responsibility of business. With this believe and commitment Oath Club members will be spreading the idea and leading by example to creating sustainable values for their organizations and communities they function in.
1. Executive summary 1
2. The concept 3
2.1. Problem and the Gap 3
2.2. Value proposition 3
2.3. Vision & Mission 4
2.4. Differentiation & Sustainability 5
2.5. Additional Products and Services 6
3. The Market 7
3.1. Context 7
3.2. Target customer 7
3.3. Market potential 9
3.4. National Chengchi University Potential Analysis 9
4. The Competition 10
4.1. Local potential entrants 11
4.1.1. NTU GMBA 11
4.1.2. AIESEC Taiwan 11
4.2. Fund raising project competition 11
4.2.1. Local university retail shop 11
5. Strategy 12
5.1. Entry, Growth and Expansion Strategy 12
6. Marketing Strategy 14
6.1. MBA / Management Oath spreading 14
6.2. Rediscovering the spirit of NCCU 17
6.3. Oath Forum 18
6.4. Marketing tool kit 19
6.5. Integrated Communication Strategy 19
6.5.1. Website 19
6.5.2. Social media 20
6.5.3. Posters 20
6.5.4. Press 21
6.5.5. Partners 21
7. Operations & Facilities 21
8. Leadership structure 23
9. Financials 26
Appendixes
Appendix 1: MBA Oath (English version) 30
Appendix 2: MBA Oath (Chinese version) 31
Appendix 3: NCCU Oath Club Membership Structure 32
Appendix 4: Statement of believe 33
Appendix 5: Invitation email template for students 34
Appendix 6: Invitation email template for academic body 35
Appendix 7: Personalized ask for signing the oath 36
Appendix 8: Recommended Oath Ceremony Agenda 37
Appendix 9: Student and life-time membership card 39
Appendix 10: Oath Club logo 40
Appendix 11: NCCU MBA Oath Club website design (snapshot) 41
Appendix 12: Oath Forum first poster 42
Appendix 13: NCCU Hoodie project design 43
【1】www.mbaoath.org
【2】www.theoathproject.org
【3】www.college.nccu.edu.tw
【4】National Chengchi University, College of Commerce Information Brochure 2011
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