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研究生： 葛玉芬
Peralta, Vivian
論文名稱： 有機餐食配送公司之商業計畫
Business Plan for an Organic Diet Delivery Company
指導教授： 郭維裕
Kuo, George
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2015
畢業學年度： 103
語文別： 英文
論文頁數： 45
中文關鍵詞： 有機餐食 、餐食配送 、過重
外文關鍵詞： Organic Food, Diet Delivery, Overweight
相關次數： 點閱：62  下載：13 
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    • 有機餐食配送公司之商業計畫

    The Organic Food Industry worldwide is at its growing stage, farmers already discovered the advantages of becoming certified organic producers and consumers are starting to value the importance of consuming organically produced food. In Honduras, the industry is still at its embryonic stage since few farmers are able to invest time and money to obtain certification and demand is still low due to the lack of knowledge of a large number of consumers. However, there is opportunity to introduce the organic food consumption trend in Honduras which could help fight nutrition problems, such as overweight and obesity, which affect certain segments of the population.
    In order to analyze the feasibility of the organic diet delivery company this document presents data of the organic food market worldwide as well as information of the organic food supply and demand in Honduras. Healthy Diet Company is introduced and a business strategy is developed in order to enhance the strengths and work on fighting possible threats in that industry. A marketing strategy is also presented to ensure the correct introduction of the organic food diets to the target market to make the business successful. Finally, the Business model of the Organic diet delivery company is presented which provides the key factors needed for its success.

    1. Introduction 1
    2. Overview on the Organic Food Industry 2
    2.1. Organic Food Supply 3
    2.2. Organic Food Demand 5
    2.2.1. Organic Food and Healthy Lifestyle Concept 6
    3. Overview of Organic Food Market in Honduras 8
    3.1. Supply of Organic Food in Honduras 9
    3.1.1. Organic Producers 9
    3.1.2. Processing and Commercial Companies 12
    3.1.3. Certifying Agencies 13
    3.2. Demand of Organic Food in Honduras 14
    3.3. SWOT Analysis of Organic Food Industry in Honduras 16
    3.3.1. Internal Factors – Strengths and Weaknesses 16
    3.3.2. External Factors – Opportunities and Threats 17
    3.3.3. Competitive Forces 18
    4. Business Strategy 20
    4.1. Competitors Analysis 20
    4.1.1. Panamerican School of Agriculture 20
    4.2. Healthy Diet Company Description 21
    4.2.1. Vision 22
    4.2.2. Mission 22
    4.3. Goals 23
    4.4. Strategy and Key Success Factors 23
    5. Marketing Strategy 28
    5.1. Market Segmentation 28
    5.2. Market Targeting 29
    5.3. Marketing Mix 30
    5.3.1. Product 30
    5.3.2. Price 31
    5.3.3. Place 32
    5.3.4. Promotion 33
    5.4. Marketing Strategy Conclusion 33
    6. Organic Diet Delivery Business Model 35
    6.1. Value Proposition 35
    6.2. Customer Segments 35
    6.3. Customer Relationship 36
    6.4. Channels 36
    6.5. Key Activities 37
    6.6. Key Resources 37
    6.7. Key Partners 38
    6.8. Revenue Stream 40
    6.9. Cost Structure 40
    6.10. Business Model Conclusions 40
    6.11. Business Model Canvas 42
    7. Conclusion 43
    Reference 44

    • Bermudez OI, T. K. (2003). Trends in dietary patterns of Latin American populations. Cad Saude Publica, 19 Suppl 1:S87–99.
    • Biolatina. (04 de 2015). Biolatina Certificadora. Obtenido de http://www.biolatina.com/doc_bl/140801listados/HON-AB2-CEE-311214.pdf
    • Dimitri, C., & Oberholtzer, L. (2009). Marketing U.S. Organic Foods: Recent Trends From Farms to Consumers. Economic Research Service .
    • Honduras Central Bank. (04 de 2015). Banco Central de Honduras. Obtenido de http://www.bch.hn/
    • INE. (2013). XLIV Encuesta Permanente de Hogares de Propósitos Múltiples.
    • Larson Duyff, R. (2012). American Dietetic Association Complete Food and Nutrition Guide. New Jersey: John Wiley & Sons Inc. .
    • Leifert, C. (2014). Higher antioxidant and lower cadmium concentrations and lower incidence. British Journal of Nutrition , 1-18.
    • Ortiz Gallardo, G. (s.f.). Development of Organic Vegetables in Honduras. Mesoamerica Agropecuaria S.A.
    • SENASA. (April de 2015). Secretraria de Agricultura y Ganadería. Obtenido de http://www.senasa-sag.gob.hn/departamento-de-agricultura-organica/
    • The World Bank. (2012). Integrated Urban Water Management. Washington: The World Bank.
    • The World Bank. (04 de 2015). Honduras Data. Obtenido de The World Bank : http://data.worldbank.org/country/honduras
    • USDA. (June de 2004). Obtenido de United States Department of Agriculture : http://www.usda.gov/wps/portal/usda/usdahome?parentnav=FAQS_BYTOPIC&FAQ_NAVIGATION_ID=ORGANIC_FQ&FAQ_NAVIGATION_TYPE=FAQS_BYTOPIC&contentid=faqdetail-3.xml&edeployment_action=retrievecontent
    • World Health Organization . (January de 2015). World Health Organization . Obtenido de http://www.who.int/gho/countries/hnd.pdf?ua=1

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