本研究旨在探討對某一議題涉入程度不同的個人，對於相關新聞報導所採用的「資訊處理策略」有何差異。

本研究首先由文獻來釐清「議題涉入感」與「資訊處理第略」這兩個重要概念，然後進一步探究兩者之間的關係。由過去勸服研究的文獻可知，議題涉入感的高低會影響個人對於「與議題有關資訊」的處理策略。也就是說，涉入感高的個人對於相關資訊的處理較為深入因此他們對於事件的回憶、推論都比低涉入感者豐富，並且會採用「結構性策略」， 有系統地處理資訊。

在研究方法上，本研究選擇「郝柏村被提名為行政院長」此一事件為研究題材，並採用「言說分析」興「社會調查法」分析、蒐集資料。前者主要用於分析此一事件的相關報導，後者則用來蒐集讀者的反應，標本為景美區316 名民眾。

結果發現，高涉入感的個人無論在相關新聞的閱讀方式、對事件經過的回憶、推論上，都顯著優於低涉入感的個人。即高涉入感的個人不但較深入閱讀相關的新聞報導，而且對事件經過的回憶、推論均較多。 在「整體性策略」上，高涉入感者採用「結構性策略」的比例也高於低涉入感者。上述發現說明了涉入感高低確實會影響個人的資訊處理策略，進而影響其表現

最後，本研究針對研究結果進行討論，並?出對實務界及未來研究方向的具體建議。

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