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| 研究生： |
關大衛 Quan, David R. |
|---|---|
| 論文名稱： |
在薩爾瓦多開設BERETTA射擊公司的商業企畫書 BERETTA: SHOOTING RANGE IN EL SALVADOR |
| 指導教授： |
吳文傑
Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2009 |
| 畢業學年度： | 97 |
| 語文別： | 英文 |
| 論文頁數： | 68 |
| 中文關鍵詞： | 商業企畫書 |
| 相關次數： | 點閱：71 下載：46 |
| 分享至: |
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1.Executive Summary ……………………………………………...4
a. Objectives………………………………………………........5
b. Mission…………………………………………………….......6
c. Keys to Success…………………………………………......6
2.What is a Shooting Range?.........................7
a. Specific Laws……………………………………………......7
b. Type………………………………………………………........7
c. Firing point……………………………………………….....9
d. Targets…………………………………………………........9
e. Butts/Backstop…………………………………………..…...9
f. Wind flags……………………………………………….......10
g. Common safety practices………………………………..10
3.Industry Analysis………………………………………...11
4.Why El Salvador?..................................16
5.The Company: Beretta -Shooting Range-………………...21
a. Company Ownership……………………………………........21
b. Start-up ………………………………………………….......21
c. Specialized classes and licenses……………………...23
d. Cost, expenses and investment…………………………...23
e. Services ………………………………………………….......29
f. Basic range fees (product & services)………………..29
g. Training - Basic Handgun:………….……………………...32
h. Other advantages…………………………………………......34
i. Facility…………………………………………………….......36
j. Best Management Practice for Shooting Ranges …...36
k. Lead Considerations…………………………………….......37
l. Safety………………………………………………………........39
6.Staff and Organization…………………………………….....41
a. Staff Plan……………………………………………….........41
7.Business Model………………………………………………......43
a. Profit Centres…………………………………...…….......43
b. Competitors ……………………………………...…….......43
c. Range Suppliers and Outsourcing ………………........45
d. Social Issues against Gun…………………………........46
8.Marketing………………………………………………...........47
a. Competitive Edge…………………………………............47
b. Marketing Promise ………………………………............47
c. Target market…………………………………………..........48
d. Market Segment Strategy…………………………...........49
9.SWOT Analysis…………………………………………............51
a. Strengths of the Business……………………………........51
b. Weaknesses of the Business………………………….........51
c. Opportunities in the Marketplace…………………........51
d. Threats in the Marketplace………………………….........52
10.Limitations and Considerations......................53
11.Financial Statements…………………………………….......54
Table 2: Sales Forecast………………………………...........54
Table 3: Sales Forecast Monthly………………………........55
Table 4: COGS………………………………………................56
Table 5: Payroll Projected……………………………..........57
Table 6: Marketing Budget………………………….............58
Table 7: Income Statement………………………..…….........60
Table 8: Cash Flow Projection……………….…………........61
Table 9: Balance Sheet Projection…………..………….......62
Table 10: Financial Ratios Projection….…………….......64
Table 11: Break Even Analysis………………………….........66
12.Appendix………………………………………………………........68
APPENIDIX A: REFERENCE LINKS
Primary Reference
• D&L Sports Inc. on Wyoming, USA (http://www.dlsports.com/range_for_sale.html)
Secondary Reference
• The Manchester Firing Line Range in Manchester, N.H., an indoor range where we often go shooting
• The Boston Gun Range in Worcester, Mass., an indoor range where we've also been shooting
• The Woburn Sportsmen's Association in Beford, Mass., a private club where we've gone trap shooting
• Sources on the Second Amendment, a web site maintained by Prof. Eugene Volokh of UCLA Law School
• Articles by gun scholar John Lott, who spoke to the club on April 5, 2002, on "More Guns, Less Terrorism?"
• Self-Defense: A Basic Human Right, a fascinating site maintained by Oleg Volk
• Gun Owners' Action League, the official Massachusetts state firearms association
• MassGunLaw.com, a source on Massachusetts gun laws maintained by local lawyers
• National Rifle Association
• Harvard Shooting Club, one of Harvard's oldest clubs (founded in 1883), which mainly does trap and skeet shooting
• The National Society of Pershing Rifles, a group of ROTC cadets and interested civilians at Harvard/MIT/Tufts/Wellesley
• The Brady Center to Prevent Gun Violence
• National Sports Shooting Foundation, “Environmental Aspects of Construction and Management of Outdoor Shooting Ranges”, 1997
http://www.rangeinfo.org/resource_library/facility_mngmnt/environment/EAofCMofOSR.PDF
• National Association of Shooting Ranges
http://www.rangeinfo.org/resource_library/resLibDetl.cfm?CAT=Facility%20Management
• National Rifle Association – Range Source Book must be ordered
http://www.nrahq.org/shootingrange/sourcebook.asp