1. Introduction 1
1.1. Events 3
1.1.1. Public Events 3
1.1.2. Private Events 4
1.1.2.1. Pre-Wedding Photography and Wedding Photography 4
1.1.2.2. Party Photography 4
1.1.2.3. Business Photography 5
1.1.2.4. Others 5
2. Current Solutions 6
2.1. Do it yourself 6
2.2. Studio and Boutique 7
3. Existing Platform for Public Events 9
3.1. Phomi 9
3.2. Running Biji 9
4. Existing Platform for Private Events 11
4.1. Social media 11
4.2. Photography Website 11
5. Market Opportunity 13
5.1. Public event 13
5.1.1. Marathon event 13
5.2. Private event 15
5.3. End Customer’s Needs 15
5.4. Photographer’s Needs 16
5.5. Opportunities 20
6. Empathy Map 22
6.1. Customer Empathy Map 22
6.1.1. See 22
6.1.2. Say / Do 22
6.1.3. Think & Feel 22
6.1.4. Hear 22
6.1.5. Pain 23
6.1.6. Gain 23
6.2. Photographer Empathy Map 24
6.2.1. See 24
6.2.2. Say / Do 24
6.2.3. Think & Feel 24
6.2.4. Hear 25
6.2.5. Pain 25
6.2.6. Gain 25
7. PicME - A New Photography Sharing Platform 27
7.1. Book a session 28
7.2. Become a photographer 30
7.3. Find your photos 31
7.4. Upload photos 32
7.5. Vision, Mission and Goal 32
8. PicME-Business Model Canvas 33
8.1. Key Partners 33
8.2. Key Activities 34
8.3. Key resources 34
8.4. Value proposition 34
8.5. Customer segments 37
8.6. Customer relationships 39
8.7. Channels 40
8.8. Cost structure 40
8.9. Revenues 40
9. Marketing Strategy 42
9.1. Public and private events 42
9.2. Target Segment 42
9.3. Product Development 43
10. SWOT Analysis 45
10.1. Strengths 45
10.2. Weakness 45
10.3. Opportunity 45
10.4. Threats 46
11. Financial 47
11.1. Fixed Cost 47
11.2. Variable Cost 47
11.3. Revenue Forecast 48
11.4. Pro-formo Income Statement 51
11.5. Breakeven Analysis 52
12. Future Road Map 54
13. Reference 55