| 研究生: |
鄒承廷 Tsou, Cheng Ting |
|---|---|
| 論文名稱: |
在合資企業成立新事業單位之決策流程研究 – 以中國汽車企業為例 The Decision Process of New Business Unit Forming in Joint Ventures – The Case of an Automobile Company in China |
| 指導教授: |
于卓民
Yu, Chwo Ming |
| 學位類別: |
碩士
Master |
| 系所名稱: |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年: | 2016 |
| 畢業學年度: | 104 |
| 語文別: | 英文 |
| 論文頁數: | 104 |
| 中文關鍵詞: | 新業務單元 、合資公司 、協議協商 、汽車產業 、中國 |
| 外文關鍵詞: | New Business Unit, Joint Ventures, Agreement Negotiation, Automobile Industry, China |
| 相關次數: | 點閱:269 下載:0 |
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With the fast-changing business environment in China, foreign companies have faced more and more challenge. To make the best benefit from the change, forming new business units becomes one of the solution for companies which already have set up joint ventures in China. Launching a new business unit is very complicated and involves each parties to put effort for analysis, communication, negotiation and continuous improvement to ensure the success. This thesis has derived a decision process starting from strategy forming, analysis and internal discussion to agreement negotiation and continuous improvement to increase the possibility of the success of a new business unit. Due to the limitation of the research, the thesis has focused on the analysis more from the perspective of the foreign company and less focus on the domestic company. The tools and key factors affecting the result of the new business unit have been summarized and analyzed for each stage of the decision process. In addition, recommendations for the case have also been made. The findings of this thesis can be useful to foreign firms in the manufacturing industry facing similar situation in China or other host countries.
1. Introduction 1
1.1. Introduction 1
1.2. Research Objective and Questions 2
1.3. Resecrch Process and Introduction of Chapters 2
2. Literature Review 4
3. Research Framework 14
3.1. Research Framework 14
3.2. Research Methodology 31
3.3. Research Limitations 40
4. Case Study 41
4.1 Case Introduction 41
4.2 Case Analysis 44
4.3.Validation of the Research Framework and Suggestions 84
4.4. Conclusion of the Case 94
5. Conclusion 96
5.1 Research Findings and Recommendations for Companies 96
5.2 Future Research Suggestions 99
6. References 101
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