簡易檢索 / 詳目顯示
| 研究生： |
朴景模 Allen Park |
|---|---|
| 論文名稱： |
液晶顯示面板產業新策略聯盟之研究 The study of new strategic alliance in TFT-LCD industry |
| 指導教授： |
何小台
Ho, Chester |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2012 |
| 畢業學年度： | 100 |
| 語文別： | 英文 |
| 論文頁數： | 29 |
| 中文關鍵詞： | 液晶顯示面板 、策略聯盟 |
| 外文關鍵詞： | TFT-LCD, Strategic Alliance |
| 相關次數： | 點閱：163 下載：0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
Taiwan and Korean are in fierce competition in the LCD panel industry and together dominate over 70% of the international market share. Business strategies in Taiwan rely on Original Equipment Manufacturers (OEMs) whereas Korea focuses principally on vertical integration, including development of its own international brand architecture.
Taiwan is one of the world’s largest providers of LCD panel. In 1998, Taiwan accounted for only 1% of market share worldwide, but by 2002 its market share was over 30%. This study examines the causes behind Taiwanese LCD makers, CMI, AUO, growth and analysis their competitors (Korean makers). TFT-LCD manufactures’ strategies and activities help to develop a greater understanding. With respects to the Taiwanese LCD industry, many previous studies have concluded that the Taiwanese government played a major role in the initial stages of development.
- Government support, Tax incentive
- LCD manufacturer’s activities on marketing and cost effectiveness
With regard to recent business movement between LCD manufacturers, strategic alliance is to be a popular way to enhance their competitiveness. But common alliance among same business fields is not good enough to be a market leader. Based on supply chain analysis and case study, intimate cooperation with other business field is proved as more powerful competitive strategic alliance. This new alliance will lead more efficient development lead time and productivity.
1. Introduction 1
1.1. Scope of study 2
2. Overview of TFT - LCD industry 2
2.1. Introduction of major LCD manufacturer 3
2.1.1. Taiwan LCD manufacturers 3
2.1.2. Korea LCD manufacturers 6
2.1.3. China LCD manufacturers 7
2.2. Market situation overview 8
3. Analysis of TFT-LCD and maker’s activities 9
3.1. Customer diversification through Open-cell business 11
3.2. Marketing Strategy in LCD panel 12
4. Research of business alliance model 15
4.1. Current movement of LCD business alliances 15
4.2. New approach of strategic alliance in LCD TV market 16
4.3. Case Study 22
4.3.1. Current situation of Korea Company 22
4.3.2. Apple touch-screen development with material supplier 24
5. Conclusion 26
Reference 27
AppendixⅠ: TFT-TV shipment by makers 28
Appendix II : Market share by shipment 28
Appendix Ⅲ: Shipment of Monitor and TV (2011. 4Q) 29
Appendix IV: Annual Sales by TFD Technology 29
1. http://en.wikipedia.org/wiki/TFT-LCD
2. http://www.investkorea.org/investKoreaWar/work/ik/eng/
3. http://www.samsung.co.kr/main.do
4. http://www.auo.com/?sn=101&lang=en-US
5. http://www.lge.co.kr/cokr/main/MainCmd.laf
6. Chang,S.C. (2005).”The TFT-LCD industry in Taiwan: Competitive advantages and future development”, Technology in Society, Vol.27, pp. 199-215
7. http://www.bloomberg.com/news/
8. D.Y.Sha, P.K.Chen, Yung-Hsin Chen, “The Strategic fit of supply chain integration in the TFT-LCD industry” (http://web.cc.chu.edu.tw/sha/files/honor/SCMAIJ.pdf).
9. http://eng.itsoc.or.kr/webzine/jiyoun/silicontimes120214-1.pdf
10. Semiconductor & FPD Monthly 2012.01
11. Jau-Shin Hon, Song-Jwu Chu “Performance assessment between Taiwan and Korea TFT-LCD panel industry from a risk and return perspective before and after global financial crisis” International Journal of Electronic Business Management, Vol.9, No.2(2011)
此全文未授權公開