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| 研究生： |
王諾拉 Vasseur, Enora |
|---|---|
| 論文名稱： |
台灣B型企業如何吸引、雇用以及留住人才 How do b corps taiwan attract, retain and engage talent |
| 指導教授： |
張大為
Chang, David |
| 口試委員: |
張永明
Chang, Y. David 林怡玲 Lin, Yi-Ling |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2018 |
| 畢業學年度： | 106 |
| 語文別： | 英文 |
| 論文頁數： | 97 |
| 中文關鍵詞： | 企業社會責任 、B型企業 、員工 |
| 外文關鍵詞： | CSR, B corporation, Employees |
| DOI URL： | http://doi.org/10.6814/THE.NCCU.IMBA.001.2018.F08 |
| 相關次數： | 點閱：368 下載：29 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
In today’s word, employees are increasingly looking for a work with a purpose. Previous literature has been proving that companies using business as a force for good respond to this need. Such businesses are socially responsible businesses, engaged in CSR or Social Enterprises for instance. They care about their employees, community, society and the environment. This research tries to understand how B Corporations in Taiwan attract, engage and retain talent. B Corporations are a community of companies that hold themselves to the highest standards of social responsibility. They have received a certification for this. We also try to understand what is the advantage of this certification in attracting retaining and engaging talent. The main results of the study show that B Corps Taiwan attract, engaged and retain talent by focusing on their work environment and by building a culture of team spirit. Regarding the advantage of the certification the results show that the B Corp certification can be a communication tool to attract talent.
1. Introduction 1
2. Literature Review 3
2.1. An Overview of Using Business as a Force for Good 3
2.1.1. Corporate Social Responsibility 3
2.1.2. Social Enterprise 7
2.1.3. Common Points and Differences. 9
2.2. The Need for Certification 11
2.2.1. Why do we need certification? 11
2.2.2. What are “business for good” certifications 14
2.2.3. Are certifications really working? 16
2.3. The B Corporation Certification 17
2.3.1. What are B Corps? 17
2.3.2. Why Choose B Corps 19
2.3.3. The Rise of B Corps 21
2.4. Impact of “business for good” on employees 23
3. Methodology 26
3.1. The Choice of Interviewees 26
3.1.1. Sampling type and size. 26
3.1.2. Choice of companies to interview. 27
3.2. The Interviews and the Interview Guide 32
3.2.1. General information about conducting the interviews 32
3.2.2. More in Depth: Choice of question 33
3.3. Data analysis 38
3.3.1. Coding 39
3.3.2. Categorizing 40
4. Analysis of Interviews Process 42
4.1. Independent analysis of interviews 42
4.1.1. Winkler Partners: 42
4.1.2. Jia-Wei CPAs 46
4.1.3. DA.AI Technology 50
4.1.4. Hex Safety 54
4.1.5. Good food and Ming Yung 57
4.1.6. DOMI 62
4.1.7. Greenvines 65
4.2. Cross analysis of interviews 69
4.2.1. Questions overview 69
4.2.2. NVIVO global results 71
5. Discussion 77
5.1. Engage talent 77
5.2. Retain talent 78
5.3. Attract talent 78
6. Conclusion 79
Reference 81
Appendix 85
6.1. Appendix 1 Interview guide 85
6.2. Appendix 2 Questionnaire sent before 90
6.3. Appendix 3: Greenvines samples 95
6.4. Appendix 4: Summary tables of answers for each section 96
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B Corporation Website:
https://www.bcorporation.net
https://www.bcorporation.net/community/find-a-b-corp
https://www.bcorporation.net/what-are-b-corps
https://bthechange.com/
Go Green Plus Website:
http://gogreenplus.org/nuts-and-bolts-guide/planet-nuts-and-bolts-guide/sustainable-purchasing/product-sustainability-certifications/
http://gogreenplus.org/sustainable-busines-certification/
SA8000 Website :
http://www.sa-intl.org/index.cfm?fuseaction=Page.ViewPage&PageID=1689
Information on companies:
6 http://www.winklerpartners.com/
7 https://www.bcorporation.net/community/daai-technology
8 https://www.bcorporation.net/community/hex & http://www.hexsave.com/en/
9 https://www.bcorporation.net/community/good-food
10 https://www.bcorporation.net/community/ming-yung-enterprise-coltd
11 http://en.domiearth.com/about-us/
12 https://www.bcorporation.net/community/greenvines
