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研究生： 許明仙
Xu, Ming-Xian
論文名稱： MediFriend 診所之商業計畫書
MediFriend Clinic Business Plan
指導教授： 蔡政憲
Tsai, Jason
口試委員: 陳威光
Chen, Wei-Kuang
黃孝慈
Huang, Hsiao-Tzu
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2020
畢業學年度： 108
語文別： 英文
論文頁數： 51
中文關鍵詞： 醫療 、管理中心 、初級和社區護理 、家庭醫生計畫 、臨床預防護理
外文關鍵詞： medical, management center, primary and community care, Family Doctor Plan, Clinical Preventive Care
DOI URL： http://doi.org/10.6814/NCCU202000813
相關次數： 點閱：60  下載：0 
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    • Taiwan has been famous for its national health insurance (NHI) system providing abundant medical resources and the high-quality service. However, the current NHI system and medical environment do not help proper medical resource utilization. Many have the mindset to receive treatment in hospitals rather than local primary clinics. In addition, the business model of the most primary clinics do not fully carry out their roles in taking care of patient’s holistic care as they should be. We also find that there is a growing need that people seek professional consultation on their daily-life healthcare issues.

    The motivation for opening MediFriend Clinic is to build up a new business model with the help of technology to extend our care to patients’ daily life. In MediFriend Clinic, we not only diagnose illness like other clinics do but also make it a place where people can track their overall health status. MedicFriend also does remote care and offer advices for patients’ daily health problems. We believe that this new type of service fits the needs and fulfills the purpose of primary care.

    1. Business Overview 1
    1.1. Mission & Vison 1
    1.2. The Motivation 2
    1.2.1. The Current Situation-Little Price Discrimination among Medical Centers, General Hospitals and Primary Clinics 2
    1.2.2. The Implication to Patients 3
    1.2.3. The Implication- to Doctors in Hospitals 4
    1.3. Our Solution 4
    2. Market Analysis and Opportunity 6
    2.1. Growth of Private NHI-Contracted Western Clinics in Taiwan and Greater Taipei 8
    2.2. Number and Distribution of Private NHI-contracted Western Clinics in Greater Taipei 12
    2.3. Revenues from NHI-covered Medical Services of NHI-contracted Private Clinics in Greater Taipei 16
    3. Market Competition 22
    4. Business Model 28
    4.1. Customer Segmentation 28
    4.2. Value Proposition 28
    4.3. Channels 29
    4.4. Customer Relationships 33
    4.5. Revenue Streams 34
    4.6. Key Resources 36
    4.7. Key Activities 37
    4.8. Key Partners 38
    4.9. Cost Structure 39
    5. Organization and Management Team 41
    6. Financial Projections 43
    6.1. MediFriend Clinic Start-up Expenses 43
    6.2. Proforma Profit and Loss 44
    6.3. Projected Balance Sheet 46
    6.4. Projected Cash Flow Statement 48
    7. Conclusion 49
    8. References 50

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    2. Civil Affairs Bureau, New Taipei City Government. (n.d.). Demographic Data. Retrieved April 2, 2020, from https://www.ca.ntpc.gov.tw/home.jsp?id=88f142fb0f4a0762

    3. The Institute for Functional Medicine. (n.d.). The Functional Medicine Approach. Retrieved April 15, 2020, from https://www.ifm.org/functional-medicine/what-is-functional-medicine/

    4. Anfa Clinic (安法診所). (n.d.). Services. Retrieved April 5, 2020, from https://www.anfa.com.tw/#Services

    5. Department of Civil Affairs, Taipei City Government. (n.d.). Statistics. Retrieved April 5, 2020, from https://english.ca.gov.taipei/News.aspx?n=0ED6677AC39FBAF0&sms=6639445BA893E706

    6. DIRECTORATE-GENERAL OF BUDGET, ACCOUNTING AND STATISTICS EXECUTIVE YUAN, REPUBLIC OF CHINA. (2019). REPORT ON THE SURVEY OF FAMILY INCOME AND EXPENTITURE. Retrieved from https://win.dgbas.gov.tw/fies/doc/result/107.pdf

    7. Liansin Clinic (聯欣診所). (n.d.). Functional Medicine. Retrieved April 17, 2020, from https://liansin.lianan.com.tw/04_check_list.asp?sn=24

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    10. Ministry of Health and Welfare. (2019). Statistics of Medical Care Institution’s Status and Hospital’s Utilization 2018. Retrieved from https://www.mohw.gov.tw/fp-4510-49339-2.html

    11. National Health Insurance Administration. (2019, December 17). Copayments. Retrieved March 20, 2020, from https://www.nhi.gov.tw/English/Content_List.aspx?n=E5509C8FE29950EA&topn=1D1ECC54F86E9050

    12. National Health Insurance Administration Ministry of Health and Welfare. (2019, May).家庭醫師整合性照護計畫之監測指標及執行成效-落實以病人為中心照護與執行面監督&歷年經費執行情形 [Slides]. Retrieved from https://www.mohw.gov.tw/dl-54159-d4c2797d-e4bb-45ed-9a2b-5131d83d34c9.html

    13. National Health Insurance Administration, Ministry of Health and Welfare, Executive Yuan. (2018). 1.2018-2019 National Health Insurance Annual Report. Retrieved from https://www.mohw.gov.tw/dl-57014-79e2341d-3ad7-410b-a996-1e107acdbc55.html

    14. 國發會. (2020). Demographic Simulation System(人口推估查詢系統). Retrieved March 15, 2020, from http://https://pop-proj.ndc.gov.tw/

    15. 林思宇. (2015, October 8). 頂級診所安法西進 打造大老闆「抗衰老」基地. 今周刊, (981). Retrieved from https://www.businesstoday.com.tw

    16. 王翊綺. (2020, March 19). 小病也跑大醫院？新冠疫情讓「職業看病族」全縮了. Yahoo奇摩新聞. Retrieved from https://tw.news.yahoo.com

    17. 醫事司. (2017, July 25). 降低住院醫師工時，保障醫療品質與安全. Retrieved March 17, 2020, from https://www.mohw.gov.tw/cp-3539-36950-1.html

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