隨2019 年新型冠狀病毒肺炎(COVID-19)在全球蔓延，民眾對遊戲及遊戲 實況等娛樂活動的需求增加。然而，過去關於遊戲實況的文獻多在探究觀眾們觀 看實況之動機，鮮少有文獻探討實況中遊戲內容對觀眾的影響。本文從自我決定理論的角度切入，欲考察「觀眾之帶入感」、實況中「遊戲情境」和「遊戲結 果」對觀眾「勝任感」及「連結感」的作用，試圖說明觀眾是如何透過觀看遊戲 實況獲得「享樂感」的。
　　本研究採用 2(實況遊戲情境:競爭 vs. 合作)×2(實況遊戲結果:贏 vs. 輸)之雙因子組間設計，並依據受試者的帶入感分數將受試者分為「高帶入」和「低帶入」兩組，以檢視三層交互作用之效果。實驗招募128位「曾觀看過遊戲 實況」之受試者填寫問卷。研究結果顯示:對低度帶入實況主的觀眾而言，在競 爭情境下，看見輸的結果會比看見贏的結果有更高程度的連結感，且連結感會正 向地影響享樂感。額外分析中則發現:享樂感除了源自於觀眾對實況主的帶入 感，也來自於觀眾在連結感上的需求滿足。需注意的是連結感分數普遍偏低，分析結果應更加保守謹慎對待。

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