| 研究生: |
林昱均 Lin, Yu-Chun |
|---|---|
| 論文名稱: |
汽車召回對銷售量的影響與外溢效果的探討 Investigating the impacts of recalls on vehicle sales and its implication of spillover effects |
| 指導教授: | 胡偉民 |
| 口試委員: |
林常青
黃柏鈞 |
| 學位類別: |
碩士
Master |
| 系所名稱: |
社會科學學院 - 財政學系 Department of Public Finance |
| 論文出版年: | 2020 |
| 畢業學年度: | 108 |
| 語文別: | 中文 |
| 論文頁數: | 48 |
| 中文關鍵詞: | 汽車召回 、雙重差分法 、中國汽車產業 |
| 外文關鍵詞: | Automobile recall, Difference in Differences, China’s automobile market |
| DOI URL: | http://doi.org/10.6814/NCCU202001192 |
| 相關次數: | 點閱:111 下載:2 |
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隨著汽車品牌數量與產銷量的增加,以及汽車的品質管制趨嚴,中國汽車的安全性在近年來逐漸受到重視。把關汽車品質的方法之一是實施汽車缺陷召回制度。本研究以雙重差分方法(Difference in Differences)檢視中國於2013年1月開始施行的《缺陷汽車產品召回管理條例》在相關期間對於汽車銷售量、銷售份額的影響。本研究將召回的事件,分為召回的有無、召回原因與召回次數三個面向進行探討,以了解消費者對召回的反應。
With the increasing number of car brands, production and sales, and the tightening of car quality control policy, the safety concern of Chinese cars has gradually been emphasized in recent years. One of the ways to check the quality of cars is to implement the car defect recall policy. The study uses the Difference in Differences method to examine the impact of China's "Regulations on the Administration of Recall of Defective Auto Products", which was implemented in January 2013, both on automobile sales and market share during the relevant period. In this study, the recall events were divided into three aspects: the recalls or not, the reasons for the recalls, and the times of the recalls, in order to understand consumers' response to the recalls.
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機與目的 4
第二章 文獻回顧 5
第一節 召回效果 5
第二節 雙重差分方法 8
第三章 研究方法 10
第一節 樣本介紹 10
第二節 模型設定 11
第三節 變數說明 15
第四節 敘述統計與相關係數 19
第四章 實證分析 24
第一節 中國汽車召回效果-銷售量 24
第二節 中國汽車召回效果-銷售份額 36
第五章 結論 44
參考文獻 46
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