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研究生： 廖惠仁
Liao, Hui Ren
論文名稱： 歐美機電產品亞洲代理之營運企劃
Zesso Electronics, Inc - Business Plan for the Distribution of North American and European Industrial Products in Asia
指導教授： 吳文傑
Wu, Jack
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2016
畢業學年度： 104
語文別： 英文
論文頁數： 61
中文關鍵詞： 產品 、營運企劃 、代理
外文關鍵詞： Products, Business Plan, Distribution
相關次數： 點閱：21  下載：0 
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    • Since the mid 1990’s, the world manufacturing had being shifting to Asia especially in China. In 1990, Asia produces less than 10% of global manufacturing output by value, Today around 70% of the world’s air-conditioners, 70% of its mobile phones and 60% of its shoes are manufactured in Asia.
    Electronic equipments manufacturers for reliable power and physical IT infrastructure had their main manufacturing units in Asia, mostly in India, China, Taiwan and the Philippines. Various electronic components are required for the manufacturing of these power related equipments.
    It is known that Arrow-Hart Electric, Inc. (USA) and CD Electric (Austria) is recently seeking for distributors in the Asian territory, and that Asia is still an open market. A business plan should be submitted to both Arrow-Hart Electric, Inc. (USA) and CD Electric (Austria) to become a distributor of their products. We also learned that the distributor should submit 3% of the total gross margin as royalty, in return for the sole distribution right (exclusive distributorship). Royalty fees to be paid-out every middle and end of the fiscal year.
    For the above purpose, Zesso Electronics, Inc will be established, seeking to become the sole distributor of Arrow-Hart Electric, Inc and CD Electric for Asia-Pacific region. Upon appointment, the company will market, sell and distribute the products branded by Arrow-Hart Electric, Inc and CD Electric.
    Zesso Electronics, Inc will become the first to formally represent Arrow-Hart Electric brands and CD Electric for the Asia-Pacific region, participating in well known trade exhibitions in Asia and promoting its products.

    1. Executive Summary 1
    1.1. The Proposition 1
    1.2. The Market for Industrial Connectors 2
    1.3. Strategy 2
    1.4. Management Team 3
    1.5. Objectives 4
    1.6. Mission 4
    1.7. Background of Vendors 5
    1.8. Keys to Success 6
    2. Company Summary 7
    2.1. Company Ownership 7
    2.2. Start-up Summary 7
    3. Products and Services 8
    3.1. Product Summary 8
    3.2. Technical Advantages of Arrow Hart Products 9
    3.3. Company Products Services Capabilities and Offerings 11
    3.4. Product variations and Packaging 12
    3.5. Website Online Services 12
    3.6. Technology 13
    3.7. Comparative Advantage 13
    3.8. Future Products Development 14
    4. Market Analysis 15
    4.1. Target markets 15
    4.2. Market Scale 16
    4.3. Industry Analysis 20
    4.4. Industry Participants 21
    4.5. Main Competition Analysis 24
    4.6. SWOT Analysis 25
    4.7. Business Modeling Canvas 26
    4.8. Marketing Strategies for Zesso Electronics, Inc 27
    4.8.1 Joining Standards and Associations 27
    4.8.2 Attending Exhibitions 28
    4.8.3 Strategic Alliance with cable manufacturers 28
    4.9. Pricing Strategies 29
    5. Operational Plan 29
    5.1. Company Setup 29
    5.2. Website Planning and Development 30
    5.3. Office Location Site 30
    5.4. Import Tariffs, Shipping and Handling 31
    5.5. Zesso Electronic, Inc Team members 31
    6. Financial 33
    6.1. Start-up Milestones and Cost.33
    6.2. Demand and Sales Forecast 34
    6.3. Financial and Cash Flow Projections 34
    6.3.1. The Cost of Goods Sold 34
    6.3.2. The Selling, General and Administrative Expenses 35
    6.4. Funding 35
    6.5. Break Even Analysis 35
    6.6. Maintaining Accounts Receivable and Accounts Payable 35
    6.7. Cash Flow Budget 36
    6.8. Profit and Loss Projection 38
    6.9. New Present Value 40
    6.10. Setting up Offshore Banking Unit Accounts 40
    7. Conclusion Summary 42
    8. References 43

     Trading Economics, 2014/5/30
    http://www.tradingeconomics.com/taiwan/indicators
     Industrial Connectors Website
    http://www.connectorsupplier.com/markets/industrial/
     Connector Industris and Connector Markets Website
    http://www.erni.com/en/markets/
     Global cable systems management markets Website
    http://www.researchandmarkets.com/research/lcp2j9/global_cable
     Connectors Technology News Website
    http://www.salisonline.org/technology/
     Legrand company’s Website
    http://www.legrand.com

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