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研究生： 羅卉婷
Lo, Hui-Ting
論文名稱： 台灣醫療器材製造商的發展困境及因應策略
The challenges faced by Taiwan’s medical device manufacturers and ways to tackle them
指導教授： 吳文傑
Wu, Jack
口試委員: 張大為
Chang, David
冷則剛
Leng, Tse-Kang
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2021
畢業學年度： 109
語文別： 英文
論文頁數： 49
中文關鍵詞： 醫療器材 、中小企業 、台灣製造商
外文關鍵詞： Medical device, SME, Taiwanese manufacturers
DOI URL： http://doi.org/10.6814/NCCU202100599
相關次數： 點閱：47  下載：0 
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    • The worldwide medical device manufacturing industry has been continuously growing due to the aging population and increasing awareness of healthcare. Though the medical device market is primarily dominated by the U.S and Europe, Taiwanese manufacturers have established their reputation by providing medical products of good quality. However, medical device manufacturing is a highly capital-intensive industry, while most of the medical device manufacturers in Taiwan are small and medium-sized companies. This situation had forced Taiwanese manufacturers to heavily rely on offering contract manufacturing services for large global corporations which led to fierce price competition and low gross margin.
    Therefore, this business proposal uses a case company (A company) as an example and analyzes this company and its industry by using several methods and planning techniques, to provide executable and practical business strategy recommendations for Taiwanese medical device manufacturers.

    TABLE OF CONTENTS
    1. Introduction 1
    1.1. Background 1
    1.2. Motivation and Objective 2
    1.3 Methodology 3
    1.4 Framework 3
    2. Company Description 5
    2.1. Company Overview 5
    2.2. Medical Device Division 6
    2.2.1. Development 6
    2.2.2. Product 8
    2.2.3. Customer and Distribution 9
    2.2.4. Sales Revenue 10
    3. Industry Overview: The medical suction device 11
    3.1. Market Overview 11
    3.2. Competitors 12
    4. Company and Industry Analysis 14
    4.1. SWOT analysis 14
    4.2. Porter’s Competitive Forces Analysis 17
    4.3. Summary of Key Issues 19
    5. Overview of Possible Solutions 22
    5.1. Marketing 22
    5.1.1. Product 22
    5.1.2. Promotion 23
    5.1.3. Pricing 23
    5.1.4. Distribution channels/Customers 24
    5.2. Operational 25
    5.2.1. Production 25
    5.2.2. Personnel 25
    5.2.3. Inventories and Suppliers 25
    6. Evaluation of Possible Solutions 26
    6.1. Objectives 26
    6.2. Evaluation of Marketing Solutions 27
    6.2.1. Product 27
    6.2.2. Promotion 29
    6.2.3. Pricing 31
    6.2.4. Distribution channels/Customers 32
    6.3. Evaluation of Operational Solutions 35
    6.3.1. Production 35
    6.3.2. Personnel 36
    6.3.3. Inventories and Suppliers 38
    7. Proposed Solutions and Implementation 39
    8. Financial Plan 44
    9. Conclusion 46
    10. Reference 48

    Reference
    Taiwan- Country Commercial Guide (2020 September). Medical Devices. Retrieved from: https://www.trade.gov/knowledge-product/taiwan-medical-devices
    張慈映, 林怡欣 (2019), 2019 Medical devices industry yearbook, Retrieved from:
    https://service.ebook.hyread.com.tw/ebookservice/epubreader/hyread/v3/reader.jsp
    Medical Depot, Inc. Heavy-Duty Suction Machine. Retrieved from: https://www.drivemedical.com/us/en/products/respiratory/suction-therapy-%26-accessories/suction-therapy/heavy-duty-suction-machine/p/362-1
    Yu Yue medical. 7E-C/G Portable phlegm suction unit. Retrieved from: https://www.yuwell.com/index_en.php/Product/read/id/274.
    Market Research Future (2021, February). Asia-Pacific Medical Suction Device, by Types (Movable and Electrical and others) by Usage (Airway suctioning, Gastrointestinal decompression, Pleural Suctioning, Operative suctioning and others), by Suction parts (Vacuum pump, Bacterial filter, Vacuum gauge, moisture or debris trap, Suction catheter and others)- Forecast to 2023.
    Retrieved from: https://www.marketresearchfuture.com/reports/asia-pacific-medical-suction-device-market-620
    Market Research Future (2021, February). Medical Suction Device Market Size And Growth Analysis By Types (Electric Powered, Battery-Powered, Dual, Manual), By Applications (Surgical, Research, Others), By Suction Parts (Vacuum Pump, Bacterial Filter, Vacuum Gauge, Moisture Or Debris Trap, Suction Catheter And Others), By End Users (Homecare, Hospitals, Clinics) - Global Forecast Till 2023.
    Retrieved from: https://www.marketresearchfuture.com/reports/medical-suction-device-market-546
    Mordor Intelligence. Medical suction devices market – Growth, trends, Covid-19 impact, and forecasts (2021-2026) Retrieved from: https://www.mordorintelligence.com/industry-reports/medical-suction-devices-market/
    Crotti, N. (2020, May 19). Medical Design & Outsourcing. Medela to produce 10,000 suction. pumps for COVID-19 patients.
    Retrieved from: https://www.medicaldesignandoutsourcing.com/medela-to-produce-10000-suction-pumps-for-covid-19-patients/
    Markets and Markets. Veterinary Equipment and Disposables Market by Product (Consumables, Anesthesia Machines, Ventilators, Patient Monitoring, Oxygen Masks, Infusion Pumps), Animal (Cats, Dogs, Equines, Bovines), End User (Hospitals, Clinics) - Global Forecast to 2023. Retrieved from: https://www.marketsandmarkets.com/Market-Reports/veterinary-equipment-disposables-market-14169630.html
    Nanji, A. (2018, February, 28). B2B Demand Generation: Marketers Favorite Tactics.
    Retrieved from: https://www.brandknewmag.com/b2b-demand-generation-marketers-favorite-tactics/

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