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| 研究生： |
林昱辰 Lin, Andy |
|---|---|
| 論文名稱： |
海運自動化之商業企劃書 Business plan for smart wisdom : innovation of shipping industry |
| 指導教授： |
尚孝純
Shang, Shari |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2017 |
| 畢業學年度： | 105 |
| 語文別： | 英文 |
| 論文頁數： | 52 |
| 中文關鍵詞： | 海運 、自動化 、商業企劃書 |
| 外文關鍵詞： | Shipping, Innovation, Business plan |
| 相關次數： | 點閱：150 下載：0 |
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The shipping industry is in a hunker-down period and all experts predict that the recovery will come till 2020. As for now, it is the good timing for the whole industry to think what all industry can do more to survive in this cold market and wait for the recovery of the shipping market.
The Wisdom Marine Group observed the trend of automation of other industries such as automobile cars and unmanned flying vehicles. There even are automated ports and docks which are working now at Europe. It seems that mankind always wanted a more easy way to do things so that the activities are safer or more efficient. Since no shipping company in Asia has developed the technique and launched autonomous vessels, Wisdom Marine Group think it’s time for us to cooperate with Rolls-Ryce, a pioneer of the development of remote controlled and autonomous ships, and Imabari Shipyard, the best shipyard with high quality and capacity, to build autonomous vessels in order to cater to the trend and be the first mover in the market.
The project is called Smart Wisdom and Wisdom Marine Group will cooperate with party mentioned above to build intelligent vessel. The main goal of the project is to change the world of shipping industry with brand new autonomous vessels.
There are some main features as bellow: The vessel will receive and collect daily data of weather, sea condition and bunker quantity onboard so that it will be able to plan most efficient sailing route and revise the route immediately once the vessel observe any change or risk of surrounding sea condition. When carrying out cargo operation, the vessel computer will calculate cargo quantity loaded in each hold to avoid cargo loss.
1. Chapter One: Business Objectives 1
1.1. Introduction 1
1.2. Motivation 2
1.3. Business objectives 4
1.4. Business model 5
2. Chapter 2: Market Opportunity 8
2.1. Recovering Shipping Market 8
2.2. Cost Leadership Industry 9
2.2.1. Cost of Crewing 9
2.2.2. Cost of Bunker 10
2.3. Risk of Sea Accident 11
2.4. High Risk and Beneficial Business 11
2.5. Trend of Autonomous Vehicles 12
3. Chapter 3: Product Description 18
3.1. Vessel Characteristic 18
3.1.1. AAWA System 18
3.1.2. Satellite System 19
3.1.3. Smart Bridge 20
3.1.4. Practical Application 21
3.2. Vessel Design 23
3.3. Vessel Operation 24
4. Chapter 4: Business Operation 30
4.1. Demography 30
4.2. Operation Process 30
4.3. Business Ecosystem 31
5. Chapter 5: SWOT Analysis 34
5.1. Strength 35
5.2. Weakness 36
5.3. Opportunities 37
5.4. Threat 37
6. Chapter 6: Marketing 39
6.1. Target Segment 39
6.2. Pricing 39
6.3. Promotion 40
7. Chapter 7: Key Partners 41
7.1. Wisdom Marine Group 41
7.2. Imabari Shipyard 41
7.3. Rolls-Ryce 41
8. Chapter 8: Future Roadmap 43
9. Chapter 9: Financials 44
9.1. Source of revenue 44
9.2. Fixed Cost 45
9.3. Variable Cost 46
9.4. Income Statement 47
10. Chapter 10: Risk Analysis 48
10.1. Concerns of Risks 48
10.2. Risk Factors Analysis 48
11. Chapter 11: Conclusion 50
12. Chapter 12: Reference 52
1. (2015~ 2020). Shipping Industry Prediction: http://www.reportlinker.com/market-report/Logistics-And-Freight/10878/Shipping?utm_source=adwords1&utm_medium=cpc&utm_campaign=Transportation&utm_adgroup=Shipping_Industry_Reports&gclid=CNvv_bbft9QCFQ8GKgody8oCcQ
2. Technology for Autonomous Vessels: file:///C:/Users/AWNER/Desktop/rr-ship-intel-aawa-8pg.pdf
3. Regulations regarding Autonomous Vessels: file:///C:/Users/AWNER/Desktop/rr-ship-intel-aawa-8pg.pdf
4. Numbers of Sea Incident: https://www.bimco.org/
5. Advantage of Autonomous Vessels: http://spectrum.ieee.org/transportation/marine/forget-autonomous-cars-autonomous-ships-are-almost-here
6. Blueprint of X-Bridge and Autonomous Vessels: http://www.rolls-royce.com/~/media/Files/R/Rolls-Royce/documents/customers/marine/ship-intel/rr-ship-intel-aawa-8pg.pdf
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