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研究生: 陳云玲
Chen, Yun-Ling
論文名稱: 影響民眾使用網路公共論壇的關鍵因素
指導教授: 蕭乃沂
學位類別: 碩士
Master
系所名稱: 社會科學學院 - 公共行政學系
Department of Public Administration
論文出版年: 2005
畢業學年度: 94
語文別: 中文
論文頁數: 115
中文關鍵詞: 網路公共論壇持續使用意願計畫行為理論自覺風險性
外文關鍵詞: Online Public Forums, continuance usage intention, Theory of Planned Behavior, perceived risk
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  • 電子化民主強調公民參與的重要性,政府亦積極投入推動的工作,值得我們注意的是,就政府所設置的電子化民主機制而言,民眾在使用上的觀感和意願可能是重要的,本研究想要了解對於已使用過的民眾而言,哪些因素會影響他們持續使用該機制的意願?本研究以計畫行為理論為研究架構之基礎,並依據文獻整合假設自覺風險性對態度、持續使用意願有顯著影響。

    本研究主要的目的有二:一是透過文獻探討以了解電子化民主起源與實行目標,並藉此了解電子化民主對民眾而言,扮演何種角色與提供哪些功能和效益。二是透過實證研究來對計畫行為理論進行模式檢測,檢視該理論是否適用於解釋持續使用意願的影響因素,並藉此了解影響民眾持續使用意願的因素。

    實證研究的結果顯示影響民眾持續使用網路公共論壇意願的因素為態度和認知行為控制,僅主觀規範較無顯著影響。由此可知,計畫行為理論並不能完全解釋「持續使用意願」的影響因素,但仍有部分論點可以適用於解釋「持續使用意願」的影響因素。再者,對民眾持續使用網路公共論壇之意願的影響力最大為民眾對使用論壇的態度。此外,本研究發現在網路公共論壇使用上,由於個人資料外洩或侵犯隱私的機率低,故對已使用過的民眾而言,風險問題可能並無影響,故自覺風險性對「網路公共論壇持續使用意願」的影響並不顯著。


    Issues concerning e-Democracy emphasize the importance of citizen participation. Governments in the worldwide invest much in pushing e-Democracy. Specifically, citizens’ attitude and intention are crucial for e-Democracy institutions of Governments. The central theme in this research is: which factors will affect their continuance usage intention for citizens who have been using online public forums? The research model based on Theory of Planned Behavior supposes that attitude and continuance usage intention will be affect by perceived risk.

    There are two purposes in this research. Firstly, it attempts to realize the origin and the goal of e-Democracy according to some related literatures. Secondly, it also conducts a model-testing to examine the applicability of the theory through the investigation.

    Results of the investigation indicated that citizens’ continuing usage intention of online public forums is affected by the attitude and perceived behavior control. Further, subjective norm didn’t have any obvious influence. These largely show that Theory of Planned Behavior based model is partly suitable to explain the factors of the citizens’usage intention. Overall, the most crucial factor affecting citizens’usage intention is their attitude toward using online public forums. In addition, perceived risk had no obvious influence on the usage intention as expected. This may be due to lower probabilities that individual data or privacy being damaged in online public forums.

    目錄 I
    表目次 III
    圖目次 IV
    中文摘要 V
    Abstract VI

    第一章 緒論 1
    第一節 電子化民主 1
    第二節 研究動機 4
    第三節 研究目的與研究問題 5
    第四節 研究範圍 6
    第五節 研究流程 6
    第二章 文獻探討 8
    第一節 電子化民主 8
    第二節 網路公共論壇 15
    第三節 理論基礎:計畫行為理論 19
    第四節 以民眾角度的相關評估研究 29
    第三章 研究方法與設計 36
    第一節 研究架構與假說 36
    第二節 變數之操作性定義 43
    第三節 研究對象與調查程序 49
    第四節 資料分析方法 59
    第四章 資料分析 60
    第一節 問卷回收與樣本資料分析 60
    第二節 問卷信度與效度檢測 64
    第三節 問卷題項的敘述統計分析 68
    第四節 外在變數對各研究構面的影響 76
    第五節 研究假說檢測 83
    第六節 模型修正之測試 92
    第五章 結論 97
    第一節 研究結果彙整 97
    第二節 研究限制 98
    第三節 實務建議 99
    第四節 後續研究方向與建議 100
    參考文獻 103
    附錄一、正式問卷 110

    表目次
    表2-1:可供本研究架構參考之相關研究 35
    表3-1:本研究假設整理 42
    表3-2:本研究問卷衡量題項與參考來源 46
    表3-3:本研究所調查之網路公共論壇 52
    表3-4:前測對象資料統計表 54
    表3-5:前測題項的信、效度分析 57
    表3-6:前測各構面之間的相關矩陣 58
    表4-1:受測樣本之人口統計表 61
    表4-2:本研究與其他研究之比較 63
    表4-3:各因素之解釋變異量與總累積解釋變異量 65
    表4-4:正式問卷的信、效度分析 66
    表4-5:正式施測各構面之間的相關矩陣 67
    表4-6:問卷題項的敘述統計表 69
    表4-7:性別對各研究構面的影響 76
    表4-8:年齡對各研究構面的影響 77
    表4-9:教育程度對各研究構面的影響 78
    表4-10:每週上網總時數對各研究構面的影響 79
    表4-11:一年內瀏覽次數對各研究構面的影響 80
    表4-12:一年內發言次數對各研究構面的影響 81
    表4-13:一年內回覆他人發言次數對各研究構面的影響 82
    表4-14:契合度指標分析 85
    表4-15:本研究假說檢定結果 88
    表4-16:PA-OV路徑分析各項效果與t-value 89

    圖目次
    圖1-1:本研究流程 7
    圖2-1:電子化民主與民主的關係 10
    圖2-2:電子資訊公開形式中政府與民眾的關係 12
    圖2-3:電子公民諮詢形式中政府與民眾的關係 12
    圖2-4:電子決策制訂形式中政府與民眾的關係 13
    圖2-5:理性行為理論 20
    圖2-6:科技接受模型 21
    圖2-7:計畫行為理論 22
    圖2-8:計畫行為理論模式 25
    圖2-9:解構型式的計畫行為理論 27
    圖2-10:本節文獻探討重點 30
    圖3-1:本研究架構 39
    圖4-1:本研究架構之SEM檢定圖 87
    圖4-2:模型修改測試1:SEM檢定圖 93
    圖4-3:模型修改測試2:SEM檢定圖 95

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