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研究生： 于文強
論文名稱： 網路的生意模式及消費趨勢
指導教授： 湯宗益
Michael Tang
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2003
畢業學年度： 91
語文別： 英文
中文關鍵詞： 電子商務 、網路社群 、網路消費
外文關鍵詞： E-Commerce, Online Community, Internet Consumption
相關次數： 點閱：300  下載：144 
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  •  上一筆

    • Since the emergence of the internet, firms and individuals have quickly adopted and utilized this ubiquitous network to generate profit or enhance social convenience. This paper first discussed the seller side of the internet business; there are numerous ways to make money out of the web, but all can be grouped into 6 business models; they are advertising, content, brokerage, e-Merchant, IT solutions and behind-the-scenes models. Each will be carefully analyzed with clarifying examples.

    The second part of this paper will focus on the buyer side of the internet; internet has evolved at tremendous rate, about ten percent of the world population now has access to the internet, broadband access is growing worldwide and will become the major type of connection in 5 years. Online spending will increase because users are more willing to buy online or pay for content. Selling advertising will remain the major source of income for the internet content provider, followed by periodic subscription.

    LIST OF FIGURES 03

    LIST OF TABLES 04

    CHAPTER 1 INTRODUCTION 05

    CHAPTER 2 BUSINESS MODELS ANALYSIS 07
    2.1 Advertising Model 09
    2.2 Content Model 16
    2.3 Brokerage Model 21
    2.4 E-Merchant Model 28
    2.5 IT Solutions Model 31
    2.6 Behind the Scenes Model 34
    2.7 Chapter Summary 37

    CHAPTER 3 INTERNET CONSUMER REVIEW 40
    3.1 Internet Users Review 40
    3.2 Consumer Behavior 48
    3.3 Chapter Summary 54

    CHAPTER 4 THE TRENDS OF THE INTERNET 56
    4.1 Industry Trends 56
    4.2 Consumption Trends 65

    CHAPTER 5 CONCLUSION 71

    REFERENCE 73

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    Greenspan, R (2003) Sports Content Revenue Soars, Scores, CyberAtlas
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    Macklin, B (2002) Sex Sells – but its no longer easy. eMarketer.
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    National Telecommunications and Information Administration (2002) A Nation Online: How Americans Are Expanding Their Use of the Internet
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    Prettejohn, M. (1995) Business Models for the Web. Netcraft
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    Richey, M (2003) eBay's Premium Valuation, The Motley Fool.
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    Sandoval, G (2000) Failed dot-coms may be selling your private information, CNet
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    Schwartz, Evan I. (1999) Digital Darwinism, Broadway Books.

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    University of Calgary (1997) Critical Success Factors for Electronic Commerce

    RELEVANT WEBSITES

    CoolSavings http://www.coolsavings.com
    Consumer WebWatch http://www.consumerwebwatch.org
    CyberAtlas http://cyberatlas.internet.com
    Dell Computers http://www.dell.com
    Double Click http://www.doubleclick.com
    eBay http://www.ebay.com
    E-Commerce Digest http://www.ecommerce-digest.com
    eMarketer http://live.emarketer.com
    EmodeMatch http://www.emode.com
    FIND – Internet in Taiwan http://www.find.org.tw
    FriendFinder.com http://www.friendfinder.com
    Global Sources Ltd. http://www.globalsources.com
    Google http://www.google.com
    Interactive Advertising Bureau http://www.iab.net
    Internet Statistics and Research http://internet-statistics-guide.netfirms.com
    Jupiter Research Center http://www.jup.com
    Land’s End http://landsend.com
    Listen.com http://www.listen.com
    Neilsen/NetRating http://www.nielsen-netratings.com
    Nua http://www.nua.com
    Priceline.com http://www.priceline.com
    S&H Greenpoints http://www.greenpoints.com
    TRUSTe http://www.truste.com

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