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| 研究生： |
阮荷西 Jose Gabriel Ramos |
|---|---|
| 論文名稱： |
寵物殯葬服務 Business Plan: Pet’s Funeral Services |
| 指導教授： |
何小台
Ho, Chester |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2012 |
| 畢業學年度： | 100 |
| 語文別： | 英文 |
| 論文頁數： | 29 |
| 中文關鍵詞： | 寵物殯葬 |
| 外文關鍵詞： | Pet’s Funeral |
| 相關次數： | 點閱：447 下載：101 |
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Pet’s Heaven Funeral Services will be a local, dedicated to help through the process of saying goodbye to every family’s beloved pet. Offering the same grace and dignity of a human funeral home, our full-time licensed funeral directors give your pet the final arrangements that they deserve and the peace you need in knowing they are respectfully and lovingly cared for at the end of their life.
Pet’s Heaven Funeral Services will be located in a Plaza Mall in an Urban area in Panama City, targeting people with a medium to high level income. Target market is around 25% of total population.
The different services offered will be: pet’s pick up, cremation, burial and exhumation and ashes cremation. Prices will depend on the pet’s weight and size.
The initial investment to start the business will be $US 45,000, which will be funded from owner’s capital and a bank loan.
Pet’s Funeral Services has a positive Net Present Value (NPV) of 29,007.09 and the IRR of 21%, which indicate that the project is possible and can be profitable.
1. Executive Summary 1
1.1 Introduction 1
1.2 Market 2
1.3 Vision and Mission 2
1.3.1 Mission 2
1.3.2 Vision 3
1.4 The proposal 3
1.5 Long-term goals 3
2. Company overview 4
2.1 The company 4
2.2 Company ownership 4
2.3 Legal consideration 5
2.4 Objectives 5
2.5 Key factors to success 5
3. Product / Service 6
3.1 Product Offering 6
3.2 Services 7
3.2.1 Our Standard Services Include: 8
3.2.2 Other Benefits We Offer: 9
3.2.3 Planning Ahead Services 10
3.2.4 Benefits of Advanced Planning 10
4. Market Overview 11
4.1 Overall Market 11
4.2 Market opportunities 12
4.3 Consumer Profile 13
4.4 Competitive Analysis 13
4.5 Swot Analysis 15
5. Marketing Plan 16
5.1 Target Market 16
5.2 Pricing 16
5.3 Promotion strategy 18
6. Financial Plan 18
6.1 Source of funds - First Month Startup expense 18
6.2 Revenue Forecast 20
6.3 Revenue vs Expenses 22
6.4 Projected Cash Flow 23
6.5 Income Statement 24
6.6 Breakeven Analysis 25
6.7 Legal consideration 26
7. Risk 26
7.1 Market Risk 26
7.2 Financing Risks 27
7.3 Managerial Risks 27
8. CONCLUSION 28
REFERENCES 29
1. Pets Panama (Mascotas Panama) Available at:
http://www.mascotas-panama.com/content/funeraria-de-mascotas 5 January 2012.
2. Pets Cookies Market Case Available at: http://es.scribd.com/doc/53903676/Estudio-de-Mercado-de-Galletas-Para-Perros
5 January 2012
3. Deceased Pet Care Available at: http://www.deceasedpetcare.com/ 11 January 2012
4. Panama Guide Available at:
http://www.panama-guide.com/index.php?topic=animals January 11 2012
5. Moderno Magazine Available at: http://www.moderndogmagazine.com/ January 12 2012
6. Cremapet Available at: http://www.cremapet.com/ April 14 2012
7. Hornos Felix Available at: http://www.hornosfelix.com/ April 14 2012
8. Funeravet Available at: http://www.funeravet.com.co/funeraria-mascotas.php
April 15 2012
9. Pet ownership Available at: http://www.examiner.com/animal-rights-in-national/pet-ownership-a-responsibility-equal-to-good-parenting#ixzz1SLeu2hbz April 16 2012
Personal Interviews
Dr. Manuel Jaén – Sao Paulo Veterinary Clinic, January 13 2012
Dr. Rosa Alvarez – Pet are Us Veterinary Clinic January 13 2012
