癌症已連續38年佔據國人十大死因之首，新發生人數逐年增加，但隨著醫療科技與藥物研發的快速進展，癌症存活率也逐年提升，逐漸走向「慢病化」的發展趨勢。在此趨勢之下，癌症治療不僅要追求病患存活率的提升，罹病醫療過程中的治療與照護品質的提升以及病患本身生活品質的維持，使病友們於罹病治療期間不僅能夠活得久，也能活得好、活得自在也成為另外一個重要課題。癌症病友照護服務需求應運而生，其所包含種類相當廣泛，而其中「營養」是癌症醫療照護中至關重要卻又極容易被輕忽的一項，如何針對每一位癌症病友的身體狀況與治療需求提供最適當的營養支持，使病患不僅能維持好體能狀況持續接受治療，更能配合療程做客製化的調整以使治療達到預期效果，提升病患醫療與生活品質是一個非常重要的環節。本研究係針對目前台灣癌症病友營養照護服務產業趨勢與競爭狀況進行分析，了解目前的服務提供者的經營模式與未來發展方向，進而對於未來如何優化商業模式以提升整體癌症病友照護服務品質與競爭力提出建議。

Cancer remains the top cause of death in Taiwan for the 38th year in a row, having claimed more than 50,000 lives in 2019. However, with the rapid development and improvement of medication and treatment, the survival rates of cancer has improved year by year which cause cancer gradually moving towards the development as "chronic disease". Hence the goal of cancer patient treatment is not only prolonging the survival but also pursuing the enhancement of quality of life.
Various of factors directly impact the treatment implement as well as outcome of cancer patients. Nutrition is a critical but easily neglected factor. Providing the most appropriate nutritional supplement to deal with the patient’s physical condition for optimizing the treatment continuance and outcome become a extremely important issue.
Through this research we analyze the current market and competition of cancer survivor nutritional caring service industry in Taiwan and further evaluate the business model of existing service providers. The suggestions for business model optimization and business expansion are recommended for consideration.

書籍
1.亞歷山大·奧斯瓦爾德(Alexander Osterwalder)，尤傳莉譯者(2012)。《獲利世代：自己動手，畫出你的商業模式》。早安財經文化。
2.Doka, K. R., Living with life-threatening illness: A guide for patients, their families, and caregivers. New York: Lexington Books.
3.Francis Aguilar, Scanning the business environment. New York: Macmillan.

期刊論文
1.Michael E. Porter, How Competitive Forces Shape Strategy, Harvard Business Review, 1979
2.Weihrich Heinz, The SWOT Matrix – A Tool for Situational Analysis

研究計畫
1.邱秀渝，「由癌症存活者的觀點評估癌症疼痛照護與支持服務需求」產學計畫報告

網際網路
1.癌症希望基金會官網www.ecancer.org.tw
2.衛生福利部國民健康署官網 https://www.hpa.gov.tw/Home/Index.aspx
3.奇力愛股份有限公司官網 http://www.love712.com.tw
4.台灣癌症基金會官網 https://www.canceraway.org.tw/