一、 中文書目
毛曉夫，來源國形象對顧客滿意度的影響----以ELM模式為理論基礎，政治大學國際貿易研究所未出版碩士論文，民國八十六年。
林靜儀，品牌國、生產地與廣告對大學生產品態度的影響，政治大學國際貿易研究所未出版碩士論文，民國八十二年。
林秀娟、張劭燻，SPSS FOR WINDOWS 統計分析，松岡電腦公司，民國八十三年。
黃鈺文，不同品牌來源國與製造地形象對消費者態度的影響，政治大學國際貿易研究所未出版碩士論文，民國八十年。
陳仲熙，產品知識與來源國形象對顧客滿意度的影響，政治大學國際貿易研究所未出版碩士論文，民國八十七年。
葉桂鳳，社會影響力對來源國形象的增強效果----以送禮行為為例，政治大學國際貿易研究所未出版碩士論文，民國八十八年。
蔡和奇，產品保證與來源國效果對於消費者態度影響之研究，政治大學國際貿易研究所未出版碩士論文，民國八十七年。
鄭銘源，來源國形象對產品評估的直接效應與間接效應，國立交通大學管理科學研究所未出版碩士論文，民國八十四年。
謝明理，個人特質與消費者對不同品牌來源國與製造地之間產品態度之關係，政治大學企管研究所未出版碩士論文，民國八十一年。
藍美英，中日產品品牌形象之研究，政治大學國際貿易研究所未出版碩士論文，民國八十二年。
二、 英文書目
Bilkey, W. J. and E. Nes (1982), ” Country-of-Origin Effect on Product Evaluations.” Journal of International Business Studies,Spring/Summer. 89-99.
Dillon, William R. Thomas J. Madden and Neil H. Firtle. Marketing Research in a Marketing Environment, Third Edition, 183-88.
Etzel, Michael J. and Walker, Brace J. (1974), “Advertising Strategy for foreign Products,” Journal of Adervertising Research. Vol.14(3), June, 41-44.
Gurhan-Canli, Zeynep and Maheswaran, Durairaj. 2000, “Cultural Variations in Country of Origin Effects.” Journal of Marketing Research. Vol. XXIV (August 2000). 309-317.
Han, C. M. (1991), “Testing the Role fo Country Image in consumer Choice Behavior,” Journal of Marketing, Vol.24(6), 24-40.
-------- and V.Terpatra (1988), “Country-of-Origin Effect for uni-National and Bi-National Products “Journal of International Business Studies. Summer,235-255.
Hong, Sung-Tai and Yi, Youjae. 1992, “A Cross-National Comparison of Country-of-Origin Effect on Product Evaluations.” Journal of International Consumer Marketing, Vol.4,49-71.
-------- and Wyer, Rober S., JR. (1989), “Effect of Country Oringin Effect and Product Arribute Information on Product Evaluation : An Information Processing Perspective,” Journal of Consumer Research , Vol.16, September,175-187.
------- and ----- (1990), “Determinants of Product Evaluation : Effects on the Time Interval between Knowledge of a Product’s Country-of-Origin and Information about Its Specific Attributes,” Journal of Consumer Research, Vol.17, December, 277-288.
Johansson, J.K. and Nebenzahl, Israel D. 1986, “Multinational Production: Effect on Brand Value,” Journal of International Marketing Studies, fall, 101-126.
--------- and Douglas, S. P., and Nonaka, Ikugiro (1985), “ Assessing the Impact of Country-of-Origin on Product Evaluation: A New Methodological Perspctive,” Journal of Marketing Research. Vol.22, November, 388-396.
--------- and Hans B. Thorelli (1985), “International Product Positioning”, Journal of Intrenational Business Studies, Fall, 57-75.
Keegan, Warren J. 1999, Global Marketing Management, Sixth Edition, 395-97.
Khanna, Sri Ram (1986), “Asian Companies and the Country Stereotyoe Pradox: An Empirical Study,” Journal of World Business, Summer, 29-38.
Ofir, C. and D. R. Lehann (1986), “Measuring Images of Foreign Products,” Journal of World Business, Summer:105-108.
O’Shaughnessy, John and O’Shaughnessy. 2000, Nicholas Jackson. “Treating the Nation as a Brand : Some Neglected Issuee.” Journal of Macormarketing. (June 2000), 56-64.
Philip, Kolter .1994, Marketing Management, Eighth Edition, 599.
Sauer, P. L., Young, M. A., and Unnava, H. R. (1991), “ An Experimentai Investigation of the Processes Behind Country-of-Origin Effect,” Journal of Consumer Marketing “ Vol.3,29-59.
Schooler, Robert D. (1965), “ Produyct Bias in the Central American Common Market,” Journal of Marketing Research. Vol.2, 394-397.
------ and Wildt, A. R. (1986), “Elasity of Product Bias,” Journal of Marketing Research.
Shimp, Terence A. and Sharma, Subhash. 1987, “Consumer Ethnocentrism: Construction and Validation of the CETSCALE.” Journal of Marketing Research. Vol. XXIV (August 1987). 280-9.