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| 研究生： |
史維克 Slawomir Kolodziej |
|---|---|
| 論文名稱： |
防水MP3播放器 - 業務計劃 AgaMedia Waterproof MP3 player - business plan for AgaMedia |
| 指導教授： |
陳春龍
Samuel Chen |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2010 |
| 畢業學年度： | 98 |
| 語文別： | 英文 |
| 論文頁數： | 29 |
| 中文關鍵詞： | 防水MP3播放器 |
| 外文關鍵詞： | AgaMedia |
| 相關次數： | 點閱：163 下載：23 |
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防水MP3播放器 - 業務計劃 AgaMedia
Swimming and listening to music – many people enjoy these two activities. But, can they be combined and enjoyed at the same time? Is it possible to listen to your favorite songs while doing boring laps, going back and forth in the swimming pool? I asked these questions many of my friends and classmates. Most of them (I would say 95%) said “no”. Surprisingly, there IS a device that allows swimmers to make swimming more interesting! It has been in the market for OVER 2 years, is made by a big company with good reputation and it can be purchased at quite reasonable price….so, how come so many people don’t know about its existence? The very simple idea explained in this business plan is to increase awareness of a great product and create a promotional and marketing plan for something that has no other way than to be successful.
1. Company history…………………………………………………............…3
2. Company architecture……………………………………………………....4
3. The company presence on the market……………………………………...5
4. Sourcing…………………………………………………………….………8
5. The MP3 market……………………………………………………………9
6. A new concept of MP3 – iRiver……………………………………............9
7. Brand for winners and world record breakers – Speedo…………………..10
8. Speedo and iRiver join forces – waterproof MP3 player…………………12
9. Competition in waterproof MP3 player market………………………...…13
9.1 NU Technology……………………………………………………….13
9.2 Finis SwiMP3…………………………………………………………14
9.3 H2O Audio……………………………………………………….……14
9.4 Lavod……………………………………………………………….…16
10. Quality as priority……...……………………………………………....…12
11. Social networking site and online blogs………………………………….18
12. SWOT analysis framework of AgaMedia………………………………. 18
13. Target market and customers………………………………………….….23
14. Promotion strategy…………………………………………………….….23
14.1 HTML banners…………………………………………………….…24
14.2 Video presentations on YouTube…………………………………....24
14.3 Promotional campaign on Facebook………………………………...24
14.4 Google ad-words and ad-sense campaign……………………............25
15. Pricing strategy…………………………………………………………....25
16. Management summary…………………………………………………....25
16.1 Organizational structure……………………………………………...26
16.2 Management team……………………………………………............26
17. Distribution strategy and sales forecast…...................................................27
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