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| 研究生： |
林芯嵐 Bhila, Nombuso |
|---|---|
| 論文名稱： |
開設幼兒園之商業企畫書 Business plan to establish a pre-school |
| 指導教授： |
吳文傑
Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2017 |
| 畢業學年度： | 105 |
| 語文別： | 英文 |
| 論文頁數： | 73 |
| 中文關鍵詞： | 幼兒園 、商業企畫書 、開設 |
| 外文關鍵詞： | Pre-School, Business Plan, Establish |
| 相關次數： | 點閱：42 下載：28 |
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| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
Early childhood care and education is one of most fundamental elements on children journey. Although it looks irrelevant, children need it as a passage to use to begin developing their brains educationally as well life skills in generally. Swaziland has been neglecting early childhood care and education for a in the past, however, the situation has changed and now the Swazi government is getting involved through developing policies that support Early Childhood Care and Education. Tomorrow People Academy seeks to provide pre-school education in Swaziland with multiple enrollment programs, to cater for the different kinds of educational needs for the Swazi market. The business plan will present factors on how the Swazi government has moved from not supporting Early Childhood Care and Education to setting up and implementing structures that supports it. The business plan will then present paramount factors that are needed for the success in such an industry.
1. Executive Summary 1
1.1. Problem 1
1.2. Solution 1
1.3. Market 2
1.4. Competition 3
1.5. Why us? 3
1.6. Vision and Mission 4
1.6.1. Vision 4
1.6.2. Mission 4
1.6.3. Core Values 4
1.7. The management Team 6
1.7.1. Cindy Bhila 6
1.7.2. Nokwanda Bhila 6
1.7.3. Nombuso Bhila 6
1.7.4. Supporting Personnel 6
1.8. Financial Expectation 7
1.8.1. Forecast 7
1.8.2. Financial Highlights by the year 7
1.8.3. Financing Needed 7
2. Tomorrow People Business Model 8
3. Marketing Analysis 9
3.1. Industry Analysis 9
3.1.1. “Past” Overview of Swazi Education Industry 9
3.1.2. “Current” Overview of Swazi Education Industry 10
3.1.3. Market Demographics 12
3.2. Market Summary 16
3.2.1. Needs and corresponding Benefits of People of Tomorrow 16
3.2.2. Solution 17
3.2.3. Key to Success 17
3.3. Critical Issues 17
3.4. Strength’s, Weakness, Opportunities, Threats Analysis 18
3.5. Target Market 19
3.5.1. Middle to high Income Earning Families 20
3.5.2. High Earning Single Parents or Guardians 20
3.5.3. Full Time working parents or guardians 21
3.6. Competition 21
3.6.1. Key competitors 21
3.7. Differentiation Strategy 23
3.7.1. Service Flexibility 23
3.7.2. Innovative and creative learning program’s 24
3.7.3. School Facilities 26
3.7.4. Safety 26
3.7.5. Marketing 27
4. Marketing & Sales 28
4.1. Marketing plan 28
4.1.1. Product 28
4.1.2. Pricing 30
4.1.3. Place 33
4.1.4. Marketing Communication 33
4.1.5. Positioning 34
4.2. Sales Plan 34
5. Operations 36
5.1. Location 36
5.1.1. School location 36
5.2. Facilities 37
5.2.1. Technology 37
5.2.2. Equipment and tools 37
6. The Company 38
6.1. Business Type 38
6.2. The Personnel Plan 38
6.2.1. Managers 38
6.2.2. Teachers 38
6.2.3. Administration Officer 39
6.2.4. Housekeeper 39
6.2.5. Driver 39
6.2.6. Cook 39
6.3. Management Team 40
6.3.1. Management Summary 40
7. Development plan 41
7.1. Immediate Future 41
7.2. Distance/extended Future 41
7.2.1. Home school 41
7.2.2. Online School 41
8. Exit Strategy 43
9. Financial Plan 44
9.1. Forecast 44
9.1.1. Key Assumptions 44
9.1.2. Revenue by month 45
9.1.3. Expenses by month 45
9.1.4. Net Profit by year 46
9.2. Financing 47
9.2.1. Uses of Funds 47
9.2.2. Sources of Funds 49
9.3. Statements 50
9.3.1. Projected Profit and loss (US$) 50
9.3.2. Projected Balance Sheet (US$) 51
9.3.3. Projected Cash flows(US$) 52
10. Appendix 53
1. Swaziland. (2016, October 15). Retrieved April 5th , 2017 from
https://knoema.com/atlas/Swaziland/topics/Demographics/Fertility/Number-of-births)
2. Swaziland Economy. (2017, January 25). Retrieved April 17th, 2017 from
http://www.theodora.com/wfbcurrent/swaziland/swaziland_economy.html
3. Swaziland Population. (2016, November 20). Retrieved May 24th, 2017, from http://worldpopulationreview.com/countries/swaziland-population/
4. Imbali Foundation. (2015, July 15). Retrieved May 11th, 2017, from http://www.imbalifoundation.org/education/
5. Swaziland household income and expenditure survey. (2014, May 19)Retrieved May 30th, 2017 from http://catalog.ihsn.org/index.php/catalog/4599
6. Kotler. Keller (2016) Marketing Management 15th edition, London: Pearson
