本研究是使用與滿足的研究。主要目的在探討國小高年級學童收看電視益智猜謎節 目的動機類型，以及兒童與同儕團體的關係及成就動機如何影響其收看動機。
研究方法採集體測驗的問卷調查法。研究對象是台北市國小五年級學童。
在統計方法上，以集群分析將兒童的收看動機歸納為幾個主要的動機類型，並以簡單相關及淨相關，分別求出自變項（親和動機、親身接觸、親身影響、成就動機）與應變項（收看動機）的關聯性。
研究結果發現，兒童收看電視益智猜謎節目的動機，主要可分為四種類型：求取新知與自我評估、尋求娛樂、尋求社會互動的基礎、尋求刺激。兒童的親和動機愈強、親身影響愈大，則收看動機愈趨向於接觸性；兒童的成就動機愈高，則收看動機愈傾向，追求遲延性滿足。

甲、中文部份：
任玉
民61 家庭主婦收看電視連續劇動機之研究，台北：國立政治大學新聞研究所碩士論文。朱邦賢
民66 雜誌讀者動機與滿足之研究，台北：國立政治大學新聞研究所碩士論文。
林邦傑
民60 「國民中學學生學業成就動機與人格特質關係之研究」，台北：國立政治大學學報，23期。
徐佳士、楊孝濚、潘家慶
民64 台灣地區民衆傳播行為研究，台北：國立政治大學新聞研究所。
徐佳士
民65 大衆傳播理論，台北：台北市新聞記者公會。
徐桓淑
民66 成就動機與媒介接觸關聯性之研究，台北：國立政治大學新聞研究所碩士論文。翁秀琪
民62 台北市國民小學學童觀賞電視與其晚間作息之關係，台北：國立政治大學新聞研究所碩士論文。
秦汝炎、劉秋木
民60 社會心理學，台北：台灣書店。
陳達群
民65 兒童接觸電視程度與其若干個人因素之關係，台北：國立政治大學新聞研究所碩士論文。
陳墉
民68 電視對兒童生活的影響的調查研究，台北：台北師專。
張春興
民65 心理學，台北：東華書局。
郭為藩
民68 電視影響兒童認知發展之研究，台北：國立師範大學教育研究所。
曾虛白
民59 電視對兒童的影響，台北：國家科學委員會研究報告。
黃國彥、鄭慧玲、楊國樞
民67 「國中學生的心理需求與問題行為的關係」，社會變遷中的青少年問題研討會論文專集，台北：中央研究院民族研究所。
楊文俊
民62 電視暴力節目對兒童侵略性的影響，台北：國立政治大學新聞研究所碩士論文。羅文坤
民65 不同暴力程度電視節目對不同焦慮程度及電視暴力接觸程度國中學生在暴力態
度上的差異，台北：國立政治大學新聞研究所碩士論文。

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