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研究生： 王秀雲
Wang, Hsiu-Yun
論文名稱： 台灣機器人視覺光源產業進入策略-以鎂岳股份有限公司為例
The penetration strategy of Taiwanese machine vision lighting – The case study of KSJ Co., Ltd.
指導教授： 郭炳伸
Kuo, Bing-Shen
口試委員: 蔡瑞煌
Tsai, Rua-Huan
蔡文禎
Tsai, Wen-Jen
學位類別： 碩士
Master
系所名稱： 商學院 - 經營管理碩士學程(EMBA)
Executive Master of Business Administration(EMBA)
論文出版年： 2019
畢業學年度： 107
語文別： 英文
論文頁數： 71
中文關鍵詞： 機器人視覺光源 、工業4.0 、人工智慧 、智慧製造 、機器人視覺 、智慧生產
外文關鍵詞： Machine vision lighting, Industry 4.0, AI, Smart manufacturing, Machine vision, Smart production
DOI URL： http://doi.org/10.6814/THE.NCCU.EMBA.086.2019.F08
相關次數： 點閱：108  下載：11 
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    • The thesis focus on analysis of machine vision lighting industry in Europe and the market penetration for a selected new comer to this market. How to penetrate the market safely when facing the multinational giants that has permanent establishment in Europe for many years. Who are the old players in the market, who will be the new players, and how will they survive peacefully in this new battle ground will be illustrated in this thesis. The method adopted will be the five force analysis from the famous Michael Porter (Porter) to find out on the market penetration chances for old and new players, radar chart analysis for each of the major competition identified in this thesis, and SWOT analysis for the final strategy selection.
    Some study has indicated Europe being the world’s second largest machine vision market after the ASEAN market by 2022, but no further information was released on the supplier side. The machine vision lighting application is new in the European market and thus very little study can be found and almost no study dedicated to the machine vision lighting industry can be found, but through this study we will be able to see clearer the market situation in Europe, and the competition landscape to allow small or new players who intend to enter the market a sneak peek into this new battle field.
    This thesis will select a machine vision lighting company as the subject of study in order to understand the market, and how a small to mid-size supplier can successfully penetrate and survive in this market.

    1. Introduction 8
    1.1. Machine Vision Introduction 8
    1.2. Machine Vision Application 10
    1.3. Machine Vision Market 11
    2. European Market and Analysis for Vision System Lighting 12
    2.1. Machine Vision Lighting Characteristic 12
    2.2. User Market in Europe 14
    2.3. Quality Inspection 16
    Source: Vision System Design Invalid source specified. 18
    2.4. Sorting 18
    2.5. Measurement and Positioning 20
    2.6. Supplier Market in Europe 23
    2.7. Market Analysis 24
    2.7.1. Industry Rivalry 24
    2.7.2. Threat of New Entrant 28
    2.7.3. Bargaining Power of Suppliers 29
    2.7.4. Threat from Substitutes 31
    2.7.5. Bargaining Power of Buyers 31
    3. Competition Analysis 33
    3.1. KSJ Introduction 33
    3.2. Competition Introduction 35
    3.2.1. Japan 37
    3.2.2. USA 39
    3.2.3. Italian 39
    3.2.4. Taiwan A 41
    3.2.5. Taiwan B 42
    3.2.6. China 44
    3.3. Strength and Weakness and KSJ 46
    4. Strategy Analysis 47
    4.1. Brand Awareness 47
    4.2. Innovation 49
    4.3. Local Representation 51
    4.4. Price 53
    4.5. Product Quality 55
    4.6. Scale 57
    4.7. Willingness to Sell Abroad 59
    4.8. Strategies 60
    4.8.1. Strategy of Chinese 61
    4.8.2. Strategy of Company A 62
    4.8.3. Strategy of KSJ 63
    4.9. Summary 67
    5. Conclusion 69
    References 71

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