社會中不斷提高的性別平等為女性在工作場所或家庭中的發展創造了機會。在本研究中，「阿爾法女性」一詞指不受傳統的性別角色約束，各方面都很優秀的新獨立女性。她們的能力和男性相同，甚至更出色，事業上卓有成就。隨著性別平等議題盛行，關於男性化和女性化改變與身分認同觀念越顯重要，但當今的定義和觀點主要源於西方。此外在傳播領域中，先前的研究探討了媒體人物關係如何為認同他們的人增加享樂感、欣賞評價和意義賦予（Hoffner and Cantor, 1985: Feshbach and Roe, 1968, Vorderer et al., 2004 ；Bartsch and Oliver，2010），以媒體為社會問題對話開起大門。

本研究旨在透過描繪「阿爾法女性」的台灣戲劇片段，來確定台灣年輕世代對改變戀愛關係中性別角色的態度。透過量化問卷、性別指數和媒體曝光進行實驗，本研究提供針對亞洲男性與女性對「阿爾法女性」身份的看法，包含享樂感、欣賞評價，並透過看到描繪這些關係的影片來賦予意義，以及這是否會影響他們對女性主義觀點的整體態度。本研究為未來對性別的文化期望以及當今性別認同和平等的變化如何影響當代年輕人對浪漫關係、工作和媒體的研究奠定基礎。

Rising gender equality across society has created opportunities for women to advance personally and professionally, in the workplace or at home. Within this research, the term “alpha female” has been used to describe the role and domination some women now fulfill in their communities, rising to be leaders at the same level or even higher than their male counterparts. While the significance of this identity on changing ideas of masculinity and femininity has become more and more relevant as discussions on gender equality continue, the perspectives on this mainly stem from Western definitions and views. Within the realm of communication studies, previous research has also studied how the relationship to media characters can add enjoyment, appreciation, and meaning to those who identify with them (Hoffner and Cantor, 1985; Feshbach and Roe, 1968, Vorderer et al., 2004; Bartsch and Oliver, 2010), thus using media as a method to open up conversations about greater societal issues.

This study sought to determine Taiwanese young adults’ attitudes towards changing gender roles in romantic relationships using Taiwanese drama clips depicting the “alpha female.” By conducting an experiment using quantitative surveys, gender indexes, and media exposure, this study provided insight into both Asian male and female perspectives on the “alpha female” identity, how much they enjoy, appreciate, and find meaning by seeing these kinds of relationship dynamics depicted on screen, and whether it impacts their overall attitude towards feminist views. In doing so, this research lays the foundations for future studies into cultural expectations on gender and how the change in gender identity and equality today affects young people navigating romance, work, and media in contemporary society.

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