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| 研究生： |
黃思涵 Szu Han Huang |
|---|---|
| 論文名稱： |
如何讓美朔精密工業再繼續經營40年? Business Plan: “How does Maxson Precision Tooling Corp sustain the business for the next 40 years?” |
| 指導教授： |
何富年
Ho, Foo-Nin |
| 口試委員: |
何富年
Ho, Foo-Nin 林月雲 Lin, Carol 許永明 Shiu, Yung Ming |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2023 |
| 畢業學年度： | 111 |
| 語文別： | 英文 |
| 論文頁數： | 54 |
| 中文關鍵詞： | 營銷策略 、集成製造服務 、市場趨勢 、運營優化 、塑料注射成型 |
| 外文關鍵詞： | Marketing strategy, Integrated manufacturing services, Market trends, Operational optimization, Plastics injection molding |
| 相關次數： | 點閱：73 下載：0 |
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This thesis examines the case of Maxson, a mold making company that has evolved into a provider of integrated manufacturing services. The company has enjoyed steady growth over three decades, primarily targeting the USA market. However, the emergence of low-cost suppliers in China and the challenges posed by the COVID-19 pandemic have created obstacles for Maxson. Moreover, the impending retirement of the management team raises concerns about the company's future leadership. Additionally, the thesis explores the booming plastics injection molding market in the Asia-Pacific region, highlighting opportunities and competition in countries such as China and India.
The primary goal of this business plan is to analyze the global molding market, evaluate Maxson's strengths and weaknesses, and optimize its operational processes. By understanding market trends and competitors, strategic recommendations can be formulated to ensure Maxson's sustained growth and profitability. The plan encompasses various aspects, including cost reduction, supply chain management, digital transformation, and leadership succession.
1. Executive Summary 1
1.1 The company 1
1.2 The challenge 2
1.3 The goal 3
2. Company overview 4
2.1 Company introduction 4
2.2 Board introduction 4
2.3 Equipment and certificate 5
2.4 Organization chart 9
2.5 Company analysis-SWOT analysis 9
3. Industry analysis 11
3.1 Industry overview 11
3.2 Raw material 12
4. Market analysis 14
4.1 Applications 14
4.2 Geography 15
4.3 Trend 17
4.4 Porter’s Competitive Forces Analysis 19
5. Competitive analysis 21
5.1 Taiwan injection mold industry overview 21
5.2 Competitor 23
6. Customer analysis 24
6.1 Customer introduction 24
6.2 Maxon’s sales recap by customer 26
7. Challenge: threat from China 27
7.1 China plastic and mold industry overview 27
7.2 Incentives of using an offshore Chinese supplier 29
7.3 Drawbacks of using an offshore Chinese supplier 30
8. Marketing plan 32
8.1 Current marketing plan 32
8.2 Future marketing strategy 32
9. Operation plan 40
9.1 Current operation plan 40
9.2 Future operation strategy 42
10. Financial Plan 47
10.1 Current financial status 47
10.2 Financial Analysis and Suggestion 51
11. References 54
1. https://www.grandviewresearch.com/industry-analysis/injection-molded-plastics-market
2. https://www.mordorintelligence.com/industry-reports/plastics-injection-molding-market
3. https://www.fastradius.com/resources/injection-molding-trends-2021/
4. https://www.tmdia.org.tw/Stats/
5. https://www.theusastories.com/how-china-is-changing-the-global-plastic-injection-mold-market/
6. https://intrepidsourcing.com/industry-reports/plastics-industry-report/
7. https://www.forbes.com/sites/theyec/2020/02/03/why-every-business-needs-a-website
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