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| 研究生： |
金榮奭 Kim, Yongsok |
|---|---|
| 論文名稱： |
企劃書： 燃料市場分析暨燃料裝填之商業計畫 Analysis of Bunker Market and Business Plan for Bunkering |
| 指導教授： |
周德宇
Chou, Te-Yu |
| 口試委員: |
劉家豪
Liu, Jia-Hao 彭喜樞 Peng, Shi-Shu |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2020 |
| 畢業學年度： | 108 |
| 語文別： | 英文 |
| 論文頁數： | 46 |
| 中文關鍵詞： | 越南 、燃料裝填 、定價策略 、最適港口 、新加坡 、油箱 、石油 |
| 外文關鍵詞： | Vietnam, bunkering, price strategy, optimal port, Singapore, tank, oil |
| DOI URL： | http://doi.org/10.6814/NCCU202001209 |
| 相關次數： | 點閱：274 下載：0 |
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Being designed and planned by an IMBA student who is working in oil company and has a great interest in oil trading business, this Business Plan was made with the confidence that Vietnam has great potential as a new bunkering market.
This business model may seem simple. An oil company will lease oil tanks, import oil from abroad in Bulk size and sell it to ships in a smaller size.
But, oil market is more complicated than we thought. In addition, the Vietnamese oil market is yet to be fully opened, and there is a very strong competitor who is wholly owned by the Vietnamese central government, cover all the operations from oil and gas exploration and production to storage, processing, transportation, distribution and services in Vietnam and overseas as well.
By utilizing the competitive edge of a company and the geographical advantage of Vietnam, I will create a new business model
The business plan is made on the basis of Five (5) years period, emphasizing the company and market analysis, and the business plan including price strategy, selecting an optimal port, customer Targeting, marketing plan, operation plan and financial plan
1. Executive Summary 1
2. Analysis 3
2.1. Company Analysis 3
2.1.1. Overview 3
2.1.2. Business Culture 4
2.1.3. Social Value 5
2.1.4. Global Business 5
2.1.5. Summary 7
2.2. Market Analysis 8
2.2.1. Overview 8
2.2.2. Specifications 11
2.2.3. Workflow 11
2.2.4. Bunkering operation 13
2.2.5. Demand 15
2.3. Competitive analysis 21
3. Business Plan 24
3.1. Price strategy 25
3.2. Selecting an Optimal port in Vietnam 29
3.3. Customer Targeting 31
3.3.1. Demand and Sales targets 31
3.3.2. Target customers : Shipping companies (Ship owners) 34
3.4. Marketing Plan 36
3.4.1. Promote on the major media for bunker and shipping information 36
3.4.2. Attending a seminar and Conference / Visiting a Shipping related agency 37
3.5. Operation Plan 37
3.5.1. Operation of bunker Sales 39
3.5.2. Operation of bunker purchasing (Importing) 40
3.6. Financial Plan 40
3.7. Capital Plan 43
4. Conclusion 44
5. References 45
1.Dan Eberhart (CEO of Canary, LLC.) The Quickly Changing Global Oil Markets Dan EberhartContributor [https://www.forbes.com/sites/daneberhart/2018/11/16/the-quickly-changing-global-oil-markets/#2b12146d3cb2]. Accessed on March 29, 2020
2.Overview of JD energy, Hompage of JD energy Accessed on May 02, 2020
3.IEA (International Energy Agency) Oil Market report ( 2019). Paid subscriptions by JD energy (Internal data). Accessed on March 02, 2020
4.UNCTAD (United Nations Conference on Trade and Development) Statistics for Bunkering worldiwide. Paid subscriptions by JD energy (Internal data). Accessed on May 05, 2020
5.Principles of Economics (By Joshua Gans, Robin Stonecash, Martin Byford, Gregory Mankiw, Stephen King, Ph.D., Jan Libich) (2014)
6.Bunkerworld [https://www.bunkerworld.com] Paid subscriptions by JD energy(Internal data). Accessed on March 17, 2020
7.Platts Bunkerwire [https://www.spglobal.com/platts/en/products-services/shipping/bunkerwire] Paid subscriptions by JD energy (Internal data). Accessed on April 16, 2020
8.Ship and Bunker [https://shipandbunker.com] Global ranking of Bunker Supplier Accessed on April 17, 2020
9.ISO (International Organization for Standardization [https://www.iso.org/standards.html] Accessed on January 04, 2020
10.IBIS World [https://www.ibisworld.com] Paid subscriptions by JD energy (Internal data)
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