本研究為「臺灣地區大眾傳播與話題設定研究」的一部份，以大臺北地區為例，檢視議題設定模式在我國社會的適用佳，主要研究目的有三：

第一、探討國內大眾傳播媒介在我現今社會情境中的議題設定功能如何？即檢視議題設定模式的時空適用性。

第二、以非選舉性的大眾媒介議題，檢證議題設定模式是否適用於選舉以外的主題，及不同性質的媒介議題，其議題設定功能有何差異？亦即探討媒介話題性質與議題設定功能之間的關係。

第三、分析一般民眾的人口特性與傳播行為對議題設定效果的影響。

研究方法方面，本研究經77年5、6月兩個月間，分析國內十家報紙與三家電視臺電視新聞及新聞性節目的內容，蒐集得五二?事件、鐵公路司機罷工事件、大陸政策、十三全大會、兒童綁架事件、中美貿易談判、登革熱、及環境保護問題等八項大眾媒介議題。

本研究除運用內容分析法外，並於77年8月以親身調查法蒐集公眾議題及受訪者的人口特性、傳播行為等資料。

級計方法方面， 本研究乃以斯皮爾曼等級相關法(Spearman rank correlation )計算媒介議題及公眾議題之間的關聯性。

本研究的主要發現如下：

一、大眾媒介報導愈多的議題，受訪者不一定知曉或談論愈多，即出現次數愈多、篇幅愈大的媒介議題，並不一定愈具議題設定的效果。

二、非選舉性、與民眾較切身的媒介議題，較不具議題設定效果。

三、教育程度較高者，其所呈現出的公眾議題順序與大眾媒介議題的順序較趨一致。

四、媒介使用愈多、愈完整者，其所呈現出的公眾議題順序，並未與媒介議題順序較為一致。

五、媒介依賴型態，如依賴電視或報紙為主要消息來源，對於媒介議題設定效果並無影響。

一、中文部份
1. 王石番(民國78年)
傳播內容分析法一一理論與驗證。臺北：幼獅書局。
2. 李瞻，祝基瀅(民國75年)
我國未來傳播政策之研究。行政院研究發展考核委員會專題研究報告。
3. 李茂政(民國70年)
臺灣地區新聞媒介話題設定功能之研究。臺北：政治大學新聞研究所碩士論文。
4. 徐佳士(民國75年)
大眾傳播理論。臺北：正中書局。
5. 徐惠玲(民國71年)
我國報低議題設定功能之研究。臺北：政治大學新聞研究所碩士論文。
6. 胡愛玲(民國79年)
報紙報導街頭運動新聞之分析。臺北：政治大學新聞研究所碩士論文。
7. 陳世敏(民國72年)
大眾傳播與社會變遷。臺北：三民書局。
8. 陳一香(民國77年)
電視爭議性新聞之消息來源特性及其處理方式與訊息導向之分析。
臺北：政治大學新聞研究所碩士論文。
9. 郭陽道(民國68年)
新聞媒介議題設定功能之研究。臺北：政治大學新聞研究所碩士論文。
10. 彭芸(民國75年)
政治傳播一理論與實務。臺北：巨流圖書出版公司。
11. 黃新生(民國76年)
媒介批評。臺北：五南書局。
12. 葉宣模(民國71年)
經濟性專業報紙議題設定功能之研究。臺北：政治大學新聞研究所碩士論文。
13. 鄭瑞城，繳文輝(民國77年)
電視新聞消息來海人物之背景與呈現方式之研究。行政院國科會專題研究報告。
14. 潘家慶，玉石番，謝?春(民國75年)
臺灣地區民眾傳播行為研究。行政院國科會專題研究報告。
15. 鍾蔚文，汪琪，沈清松(民國78年)
台灣地區資訊化歷程與文化變遷之研究。行政院國科會專題研究報告。

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