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| 研究生： |
鍾羽婷 Chung, Yeu Tyng Tinna |
|---|---|
| 論文名稱： |
成熟的市場裡的機會：近期演變旅遊業的評估 Opportunities in a Mature Market : An Assessment of the Recent Evolution in the Travel Industry |
| 指導教授： |
何富年
Ho, Foo Nin |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2014 |
| 畢業學年度： | 102 |
| 語文別： | 英文 |
| 論文頁數： | 50 |
| 中文關鍵詞： | 成熟的市場 、旅遊業 |
| 外文關鍵詞： | Mature Market, Travel Industry |
| 相關次數： | 點閱：157 下載：19 |
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As the travel industry becomes more and more saturated, many companies are faced with a highly competitive environment; hypercompetition. This paper analyzes how travel agencies have been using certain strategies to survive in a hypercompetitive environment. This paper uses a case study method through interviews to observe three different travel agencies on the strategies they use and how well aligned they are with theoretical statements that guide on how to survive in a hypercompetitive environment.
Keywords: Hypercompetition, Travel, Strategies, Sustatinability
1. Introduction 1
2. Literature Review 2
3. Research Questions 11
4. Hypothesis Development 12
4.1 Focus on Developing New Advantages 12
4.2 Make Series of Small Moves Rather Than Big Moves 13
4.3 Avoid Imitation by Being Unpredictable 14
4.4 Mislead the Competition 15
4.5 Other Critical Success Factors 16
5. Methods 18
6. Results 21
6.1 Sinorama Voyages Group 21
6.2 CFA Voyages 26
6.3 Escape Tour Travels 30
6.4 Positioning Each Company 36
7. Discussion 37
7.1 Sinorama Voyages Group Performance 37
7.2 CFA Voyages Performance 39
7.3 Escape Tour Travels Performance 42
7.4 Other Conclusions 45
8. Recommendations 46
References 48
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