隨著近年數位浪潮，數位轉型成了各家企業的討論重點，在許多企業的認知內，導入許多數位科技工具、大幅減少人力就是數位轉型的體現，數位轉型所包含的不僅是系統、設備的優化，而是數位轉型的發生是否能造成企業的價值改變，若能在急遽變動的市場上愈快速地搶得市場先機或是提升營運績效，確保各種關鍵決策、行動及營運流程都受到數據驅動的所產生的見解來影響，而非根據管理者的直覺來推動，則是這其中的關鍵，故本研究著重於企業如何在數位轉型的過程中形成資料驅動型的組織，故從文獻及國外成功案例中找尋主要的關鍵要素。

　　透過國外成功案例及訪談個案C公司的交互比較，可發現數位轉型的過程中有四項關鍵要素：數位科技工具應用、人才培育及發展、組織變革、資料驅動的決策模式，此四項要在數位轉型的過程中從導入到應用階段，逐步建立起蒐集數據、應用數據並且累積數據資訊的過程，最終在工具、人才、文化轉變下，使得決策模式轉變成了資料驅動，幫助企業找尋決策方向及進行營運管理，並依照企業不同需求協助達成數位轉型內部營運優化、顧客體驗優化及新事業發展等三項目標。

　　最後本研究基於研究結果，對個案C公司在數位轉型上所面臨的問題提出四個關鍵要素上需要改善的實務建議，也同時提供做為有相同狀況的企業做為參考。

Digital Transformation has become the key issue of every company in recent years. Most of the enterprise consider digitalization as a digital transformation. Digital transformation involves not only the optimization of systems and equipment, but also whether the occurrence of digital transformation can change the value of an enterprise. Besides, through digital transformation can quickly seize market opportunities, improve operational performance in a rapidly changing market or ensure that various key decisions, actions and operational processes are influenced by data-driven insights rather than managers’ intuition. Therefore, this research focuses on how enterprises form data-driven organizations in the process of digital transformation, so the key elements are found from literature and foreign successful cases.
Through the interactive comparison of foreign successful cases and interviews with Company C, it can be found that there are four key elements in the process of digital transformation: the digital technology tools, talent cultivation and development, organizational change, and data-driven decision-making. In the process of digital transformation, the four elements are gradually established from the settlement of technology tools, data collecting to accumulating data information. Finally, under the changing of technology, talents and culture, the decision-making process has been transformed into data-driven which help enterprises to find problems, make decisions and assist in achieving three goals of digital transformation, internal operation optimization, customer experience optimization and new business development.
Based on the research results, this research puts forward practical suggestions on the four key elements that need to be improved on the problems faced by the
Company C in the digital transformation, and also provides it as a reference for companies with the same situation.

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