翡翠作為東亞文化中最具代表性的寶石之一，長久以來承載著文化、藝術與
經濟價值。近年來，隨著全球珠寶市場的資訊透明化與科技進步，翡翠的鑑定方式與產地來源辨識成為產業中極具挑戰的議題。特別是緬（Myanmar）與瓜地馬拉（Guatemala）兩大產地的高品質翡翠，因礦物組成、顏色與結晶特性極為相似，導致市場上難以以肉眼或傳統方式區分兩者，使得價格與價值認定產生混亂，進而影響產業信任度與交易公平性。

本研究以「翡翠鑑定產業的服務創新策略」為核心議題，探討如何透過高科
技儀器，特別是紅外光譜（Infrared Spectroscopy, IR Spectroscopy）協助業界建立明確的產地鑑別機制，促進市場透明化與消費者信任。研究採用質性與量化兼具的分析架構、個案分析（以台北鑑定所歐陽秋眉為例）以及紅外光譜數據比對，驗證產地區分的可行性與鑑定流程的服務創新價值。

研究結果指出，翡翠產業的核心創新不僅在於技術導入，更在於服務體系的
整合，包括標準化檢測流程、透明化報告制度、以及專業人員的再教育訓練。透過建立以科技為基礎的服務創新平台，產業得以改善資訊不對稱問題，提升市場公信力與國際競爭力。最終，本研究建議建立跨國翡翠鑑定資料庫，並推動產地標示制度，作為未來服務創新的長期發展方向。

Fui Cui, one of the most representative gemstones in East Asian culture, has long embodied cultural, artistic, and economic values. In recent years, with the increasing
transparency of global jewelry markets and advancements in technology, the identification of Fui Cui sources has become a major challenge. High-quality Fui Cui from Myanmar and Guatemala—two of the most prominent origins—shares nearly
identical mineralogical and optical characteristics. This similarity makes it difficult to distinguish between them using traditional visual or refractive index methods, leading to pricing confusion, market disputes, and declining consumer trust.

This study centers on the core topic of “Service Innovation Strategies in the Fui Cui Identification Industry,” exploring how advanced technologies—particularly Infrared
Spectroscopy (IR Spectroscopy) can assist the industry in establishing a clear mechanism for origin identification, thereby promoting market transparency and enhancing consumer trust.The research adopts a mixed-methods approach combining both qualitative and quantitative analyses, along with a case study (focusing on Ouyang Qiumei of the Taipei Gem Identification Center) and comparative analysis of infrared
spectral data to verify the feasibility of origin
differentiation and the service innovation value of the identification process.

The findings reveal that technological integration alone is insufficient. Sustainable innovation in Fui Cui
identification also requires service-level transformation—such as standardized testing protocols, transparent reporting systems, and professional training programs. Through a technology-based service innovation platform, the industry can reduce information asymmetry, rebuild trust, and enhance global competitiveness. The study concludes by recommending the establishment of an international Fui Cui origin database and an origin labeling policy as strategic directions for future industry development.

中文部分
歐陽秋眉 （2021）。 翡翠鑑定與評估實務。 寶石雜誌社。
歐陽秋眉 （2017）。 秋眉翡翠。 上海世紀出版社。
歐陽秋眉 （2012）。 翡翠選購。 上海世紀出版社。
陳永潔、李志明 （2022）。 應用傅立葉轉換紅外光譜於緬甸與瓜地馬拉翡翠之產地特徵研究。 《寶石與寶石學雜誌》
黃偉華、林靜怡 （2020）。 服務創新對消費者信任與購買意願之影響—以台灣珠寶鑑定產業為例。 《管理學報》
張文軒、蔡明哲 （2019）。 全球翡翠供應鏈之演變與市場衝擊： 以瓜地馬拉新興礦區為例。 《礦業與能源期刊》

網路資源部分
Global Witness. (2020). Jade: Myanmar's "big state secret." Retrieved from
https://www.slideshare.net/slideshow/jade-a-global-witness-investigation-into
myanmars-big-state-secret/54325413

International Colored Gemstone Association. (2022). Jadeite. Retrieved from
https://www.gemstone.org/jade

中國珠寶玉石首飾行業協會
https://www.jewellery.org.cn/jewelleryorgwebsite/sub/element_detail_index_new?lab
el_id=51&element_type=0&element_id=31423