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研究生: 林孟萱
Nora Lin
論文名稱: 網通產業趨勢分析– 印度市場經營策略探討 以A公司為例
A Study of Telecommunication Industry Trends: Analysis on Business Strategy of A Power Supply Manufacturer in India Market
指導教授: 吳文傑
Jack Wu
口試委員: 張景宏
Ching-Hung Chang
徐愛恩
Stephanie Tsui
學位類別: 碩士
Master
系所名稱: 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年: 2024
畢業學年度: 112
語文別: 英文
論文頁數: 59
中文關鍵詞: 網通產業電源供應印度市場策略分析
外文關鍵詞: Telecommunication Industry, Power Supply Manufacturer, India Market, Strategy Analysis
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  • 本論文探討了印度電信行業快速發展中,電源供應製造商的商業策略,這一發展由技術進步、消費者需求變化和支持性政府政策驅動。研究分析了這些製造商在5G技術、可再生能源解決方案和智慧城市計劃等領域的戰略方法,通過全面的行業趨勢回顧和PEST分析來了解影響因素。
    研究結果顯示,印度電信行業有顯著增長、快速的技術演變和激烈的競爭。研究強調了電源供應製造商在印度市場的重大機遇。通過將策略與行業趨勢對齊並利用政府政策,這些製造商可以顯著促進該行業的增長和技術進步。


    This thesis examines the business strategies of power supply manufacturers in the rapidly evolving Indian telecommunication industry, driven by technological advancements, changing consumer demands, and supportive government policies. The study analyzes strategic approaches of these manufacturers in areas such as 5G technology, renewable energy solutions, and smart city initiatives, using a comprehensive review of industry trends and a PEST analysis to understand the influencing factors.
    The findings reveal substantial growth, rapid technological evolution, and intense competition in the Indian telecom industry. The study highlights significant opportunities for power supply manufacturers in India market. By aligning strategies with industry trends and leveraging government policies, these manufacturers can significantly contribute to the sector's growth and technological advancement.

    1. Introduction 1
    1.1. Research Motivation 1
    1.2. Research Purpose 2
    1.3. Methodology 3
    2. The Overview of Telecommunication Industry 4
    2.1. The History of Telecommunication Industry 4
    2.2. Telecommunication Industry Value Chain 10
    2.3. The Feature of the Telecommunications Industry. 16
    2.4. The Trend of the Telecommunications Industry. 17
    3. The Overview of India Telecommunication Market 21
    3.1. India Telecommunication Transformation 21
    3.2. India Telecommunication Market Dynamics 22
    3.3. India Key Mobile Operators 23
    3.4. PEST Analysis in India market 26
    4. Case Company Introduction 32
    4.1. Company Background 32
    4.2. The Subsidiary in India 37
    5. Analysis of A Company Business Strategies 40
    5.1. Overview of A Company's Business Strategies in India 40
    5.2. Alignment with Industry Trends and Policy in India 42
    5.3. SWOT Analysis for A company in India 45
    6. Conclusion 50
    6.1. Key Findings 50
    6.2. Strategic Recommendations 51
    6.3. Conclusion 52
    Reference 53
    Appendix 55

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    2. 趙政諺(2023) 從網通到電信: 臺灣網通廠的發展與追趕,
    3. 林佳華(2023) 臺灣網通設備廠商經營策略分析 – 以友訊及智邦公司為例
    4. 財團法人資訊工業策進會(2021) 全球供應鏈重組下我國資通訊產業之國際合作策略
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    28. https://smartcities.gov.in/about-the-mission
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    32. https://www.emerald.com/insight/content/doi/10.1108/AGJSR-03-2023-0102/full/html
    33. https://www.globalbusinessculture.com/cultural-awareness/why-is-attrition-so-high-in-india/
    34. https://www.grandviewresearch.com/industry-analysis/us-telecom-services-market-report
    35. https://www.mordorintelligence.com/industry-reports/united-states-telecom-market
    36. https://www.geeksforgeeks.org/evolution-of-networks/
    37. https://medium.com/@johnlucifer9661/exploring-the-evolution-of-computer-networking-from-arpanet-to-5g-eaf94967e9f0
    38. https://www.usg.edu/galileo/skills/unit07/internet07_02.phtml
    39. https://en.wikipedia.org/wiki/History_of_the_Internet
    40. https://www.linkedin.com/pulse/power-supplies-telecom-market-size-share-global-analysis

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