The purpose of this study is to investigate the manner in which Russian Ministry of Foreign Affairs employs social media in their image building activities. Over the past years, political events dramatically impacted brand “Russia” on world arena. The study also demonstrates that analyzing pubic diplomacy content enables one to identify the national image being promoted. It aimed to identify the main themes of social media accounts of Russian foreign ministry in Facebook and Twitter. Following that, the paper has made an attempt to answer what images of itself Russia transmits to international audience through social media during a new information “cold war.”

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