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研究生: 華樂蒂
Vasylenko, Lada
論文名稱: 協助社交內向者之活動參與解決方案 : 以應用程式案例為研究
The Companionship for the Socially Reserved for Event Attendance Solution: An App-Based Case Study
指導教授: 余佳璋
Yu, Michael
學位類別: 碩士
Master
系所名稱: 創新國際學院 - 全球傳播與創新科技碩士學位學程
Master’s Program in Global Communication and Innovation Technology
論文出版年: 2025
畢業學年度: 114
語文別: 英文
論文頁數: 97
中文關鍵詞: 社交保留型個體活動參與認知負荷使用者體驗低互動應用程式設計
外文關鍵詞: socially reserved individuals, event attendance, cognitive load, user experience, low- engagement app design
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  • 本研究探討以低認知負荷為導向的應用程式設計,開發一項科技解決方案,以協助性格內向或社交保留型個體,在參加活動時獲得陪伴。由於此類個體害怕被評價、社交焦慮與認知負荷等社會障礙,難以獨自參與社交活動,而現有平台多需使用者高度互動與投入,往往增加其參與困難。
    本研究以符號互動論、社會交換理論與認知負荷理論為理論基礎,採用混合方法研究設計,結合準實驗(100 份有效問卷)與質性訪談(18 名受訪者)。研究測試兩種原型應用程式:原型 A(高認知負荷)與原型 B(低認知負荷)。結果顯示,原型 B 在認知負荷(3.51/5)、可用性(4.34/5)及使用者體驗(4.29/5)等面向皆獲得較高評價。質性結果亦顯示,簡潔性、可預測性及低社交壓力,有助於提升使用者的社交信心與可用性。研究所得建議設平台設計策略,應在開發目標與使用便利性之間取得平衡,重視使用者的情緒舒適性與降低負擔。


    This study explores the development of a technological solution to support socially reserved
    individuals in attending events with companionship, focusing on a low-cognitive-load, app-based
    approach. Social barriers, such as fear of judgment, social anxiety, and cognitive overload, often
    discourage individuals from participating in social events independently, while existing platforms
    require extensive social engagement and effort. Guided by social theories including Symbolic In-
    teractionism, Social Exchange Theory, and Cognitive Load Theory, this research adopts a mixed-
    method approach combining a quasi-experiment (100 valid responses) and qualitative interviews
    (18 participants). Two app prototypes were tested: high cognitive load (Prototype A) and low cog-
    nitive load (Prototype B). Findings demonstrate that a low-cognitive load interface of Prototype B
    achieved higher ratings in cognitive load (3.51/5), usability (4.34/5), and user experience (4.29/5).
    Qualitative findings reinforced that simplicity, predictability, and low social pressure enhance so-
    cial confidence and usability for socially reserved individuals, suggesting design strategies that
    balance platform goals and usability with emotional ease.

    Acknowledgment 2
    Abstract 3
    Chapter arrangement 5
    List of Figures and Tables 7
    Introduction 8
    Theoretical background 9
    Literature Review 9
    Socially Reserved Individuals 9
    Symbolic Interactionism 10
    Social Exchange Theory (SET) 13
    Cognitive Load Theory 15
    Post-COVID Influence Social Shift 16
    Platform Landscape 18
    Current Platform Landscape 18
    UX for the current Platform Landscape 23
    Research Questions 27
    Methodology 28
    Participants 28
    Procedure 29
    Materials 30
    Analysis Strategy 31
    Results 33
    Quantitative Results 33
    Qualitative Results 34
    Event-attendance habits 35
    Barriers and motivators 35
    Prototype Impressions 36
    Improvement Suggestions 37
    Discussion 38
    Findings by Question 38
    Conclusion 40
    Implications 41
    Study Limitations 42
    Future Research 43
    Final Remarks 44
    References 45
    Appendix 53
    Appendix A: Interview Protocol 53
    Appendix B: G*Power 56
    Appendix C: Prototype A & Prototype B creation process 57
    Appendix D: Prototype A & B Visuals 62
    Appendix E: Persona Figure 66
    Appendix F: Survey Question List 67
    Appendix G: Table A1 Platform Analysis, Complete Version 94

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