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一、中文部份
1. Philip R. Cateora, and John M. Hess,國際行銷管理(International Marketing, 1973 )，林俊秀等合譯，台北：台北市進出口公會貿易週刊社，民國六十五年。
2.施敏雄著，「對外貿易的探討」，當前台灣經濟問題座談會，台北：中央研究院經濟研究所，民國六十三年，PP.77-97.
3.韋永寧著，「十年來之經濟建設—工業建設」，中國經濟評論67.8期，台北：中國經濟評論雜誌社，民國六十七年十二月，PP.9-23.
4.許士軍著，國際行銷管理，台北：三民書局，民國六十六年二版。
5.許士軍著，現代行銷管理，台北：許士軍，民國六十七年修正版。
6.許士軍著，外銷企業採行外銷擴展方法之行為，論文，民國六十二年七月。
7.陳定國著，高階管理—企劃與決策，台北：華泰書局，民國六十六年初版。
8.陳定國著，現代行銷學，台北：華泰書局，民國六十六年二版。
9.陳定國著，多國性企業經營，台北：聯經出版公司，民國六十六年三版。
10.郭崑謨著，國際行銷管理，台北：六國出版社，民國六十八年初版。
11.郭崑謨著，現代企業管理學，台北：華泰書局，民國六十七年修正版。
12.黃俊英著，行銷研究—管理與技術，台北：黃俊英，民國六十五年初版。
13.黃俊英著，「行銷研究在美國」，台北市銀月刊，9卷9期，台北：台北市銀行經濟研究室，民國六十七年九月，PP.16-22.
14.黃樹型著，「台灣紡織工業現況及今後發展方向」，新纖維20.卷1期，台北：新纖維雜誌社，民國六十七年一月，PP.3-6.
15.嚴永晃著，「遠東地區紡織工業近況」，貿易週刊，763期，台北：台北市進出口公會發行，民國六十七年八月，PP, 22-24.

二、英文部份
1. Adler, Lee, “System Approach to Marketing,” Harvard Business Review 45 (May-June, 1967), pp. 105-118.
2. Berenson, Conrad, " Marketing Information Systems," Journal of Marketing 33 (October, 1969), pp. 16-23.
3. Brien, Richard H., and Stafford, James E. “Marketing Information Systems: A New Dimension for Marketing Research.” Journal of Marketing 32 (July, 1968), pp. 19-23.
4. Cateora, Philip R., and Hess, John M. International Marketing, 3rd ed. Homewood: Richard D. Irwin, 1975.
5. Cox, Donald F., and Good, Robert E. “How to Build a Marketing Information System.” Harvard Business Review 45 (May-June, 1967), pp.145-154.
6. Cundiff, Edward W., and Still, Richard R. Basics Marketing-Concepts, Deoisions, and Strategies. 2nd ed. Englewood Cliffs: Prentice-Hall, 1971.
7. Ferber, Robert. Handbook of Marketing Research. New York: McGraw-Hill, 1974.
8. Gibson Lawrence D., Mayer, Charles S., Nugent, Christopher E., and Vollmann, Thomes E. “An Evolutionary Approach to Marketing Information Systems.” Journal of Marketing 37 (April, 1973), pp. 2-6.
9. Hays, Richard D., Korth, Christopher M., and Roudianic, Manucher. International Business-An Introduction to the World of the Multinational Firm. Englewood Cliffs:
Prentice-Hall, 1972.
10. Johnson, Richard A., Kast Fremont E., and Rosenzweig, James E. The Theory and Management of Systems. 3rd ed. New York: McGraw-Hill, 1973.
11. KelIey, Wlliam T. “Marketing Intelligence for Top Management . “ Journal of Marketing, 29 (October, 1965), pp. 19-24.
12. Kotler, Phillip. Marketing Management-Analysis, Planning and Control. 2nd ed. Englewood Cliff s: Prentice-Hall, 1972.
13. Kotler, Phillip. “A Design for the Firm’s Marketing Nerve Center “ Business Horizons 9 (Fall, 1966), pp. 63-74.
14. Lazer , William. Marketing Management: A System Perspective. New York: John Wiley & Sons, 1971.
15. Marcus, Burton et. al., Modern Marketing. New York: Random House, 1975.
16. McFarlan, Warren F. “Problems in Planning the Information System.” Harvard Business Review (March- April, 1971), pp. 75-89.
17. Montgomery, David B., and Urban, Glen L. “Marketing Decision Information Systems: An Emerging View. “ Journal of Marketing Research 7 (May, 1970), pp.226-234.
18. Murdick, Robert G., and Rose, Joel E. Information Systems for Modern Management. 2nd ed. Englewood Cliffs: Prentice-Hall, 1975.
19. Rostow, W. W. The Stages of Economic Growth. 2nd ed. Cambridge: University Press, 1971.
20. Schaffir, Kurt H., and Trentin, George H. Marketing Information Systems. New York: Amacom, 1973.
21. Smith, Smuel V., Brien, Richard H., and Stafford, James E. Readings in Marketing Information Systems, Boston: Houghton Mifflin, 1968.
22. Stanton, William J. Fundamentals of Marketing. 4th ed. New York: McGraw-Hill, 1975.
23. Steiner, George A. Top Management Planning . London: Macmillan Company, 1969.
24. Voich, Dan. Jr., Mottice, Homer J., and Shrode, Willian A. Information Systems for Operations and Management Cinunnatic : South-Western Publishing Co., 1975.
25. Zani, Willian M."Blueprint for MIS."Harvard Business Review (November-December, 1970), pp.95-100.