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| 研究生： |
林進瑋 Lin, Chin-Wei |
|---|---|
| 論文名稱： |
透視駕駛 - 通過擴增實境技術來消除盲點 Driving lens – eliminate blind spot by augmented reality |
| 指導教授： |
尙孝純
Shang, Shari |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2017 |
| 畢業學年度： | 105 |
| 語文別： | 英文 |
| 論文頁數： | 50 |
| 中文關鍵詞： | 駕駛輔助系統 、擴增實境 、盲點 、事故 |
| 外文關鍵詞： | Driving assistance system, Augmented Reality, Blind spot, Accident |
| 相關次數： | 點閱：186 下載：7 |
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Driving safety is the major issue not only for the drivers, but also for the government. The happening rate of traffic accidents is the critical benchmark of traffic improvement for the Ministry of Communications. Even the government officials constantly urge the drivers not to drunk driving, or over speed driving, the happening rate still cannot be decreased largely. Most of accidents are made by the careless or ignorant driving habits.
With the evolution of driving safety technology, the driving assistance system helps drivers to avoid the collision and lower the happening rate of accidents. Among these driving safety technologies, collision detection system is well-known one. It can detect not only any object around the vehicle, but also notify the drivers to stop passively or stop the vehicle actively. One major function of the collision detection system is used to eliminate the blind spots for the drivers. Some blind spots are generated by the rigid structure of vehicle which is designed to protect the inside passengers and not allowed to change.
Fortunately, with the evolution of Augmented Reality and the lower manufacturing cost of video equipment, Driving Lens is targeted to eliminate the blind spots for the drivers. Currently, there are still some limitations about the existing products such as the around view monitor or rear view monitor. In order to improve the driving safety and enhance the driving experience, Driving Lens will offer different customized solutions for the driver such as 180 degree front view without the blind spots behind the pillars, and these solutions won’t be limited by the specific auto brand or vehicle model.
1. Introduction 1
2. Market Opportunity 4
2.1 Limitations 4
2.2 Opportunities 6
3. Driving Lens 10
3.1 Invisible Pillars 10
3.2 Invisible Hood 11
3.3 Transparent Front View 11
3.4 Content Creation 12
4. Marketing Strategy 13
4.1 Consumer 13
4.2 Cost 14
4.3 Convenience 15
4.4 Communication 16
5 Operations 18
5.1 Statistics 18
5.2 Structure 20
5.3 Operational Process 24
5.4 Pricing Process 26
6 SWOT Analysis 27
6.2 Strengths 27
6.3 Weaknesses 27
6.4 Opportunities 28
6.5 Threats 29
7. Porter’s Five Force Analysis 30
7.1 Threat of New Entrants 30
7.2 Threat of Substitute Products 31
7.3 Bargaining Power of Customers 31
7.4 Bargaining Power of Suppliers 32
7.5 Industry Rivalry 32
8. Business Partners 34
8.1 IC Supplier 34
8.2 Display Supplier 34
8.3 Camera Supplier 34
8.4 Vehicle Dealers 35
9. Project Timeline 36
10. Financials 38
10.1 Fixed Cost 38
10.2 Variable Cost 39
10.3 Cash Flow Statement 40
10.4 Pro-forma Income Statement 41
11. Risk Analysis 43
12. Future Road Map 44
12.1 Enter Domestic Market 44
12.2 Develop Foreign Market 45
12.3 Expand Business Globally 46
13. Conclusion 48
14. Reference 50
1. Ministry of Interior road crash statistics. Retrieved from
http://www.moi.gov.tw/files/news_file/week10016.doc
2. Blind Spots behind the pillar. Retrieved from http://www.drivingtesttips.biz/driving-test-tutorials/a-pillar-blind-spots.html
3. Around View Monitor. Retrieved from https://www.youtube.com/watch?v=kSkc9Wt35Vc
4. Jaguar Land Rover’s “Transparent pillar” technology. Retrieved from http://www.evo.co.uk/jaguar/14825/jaguar-land-rover-develops-invisible-pillars-and-ghost-vehicle-technology
5. Land Rover’s “Transparent Hood” Technology. Retrieved from http://www.damngeeky.com/2012/10/30/6751/a-plus-pillar-concept-gives-eyes-to-a-drivers-blind-spot.html
6. Samsung’s “Transparent Truck” Technology. Retrieved from https://www.linkedin.com/pulse/heres-what-you-need-know-samsungs-transparent-truck-tech-booky
7. Ministry of Transportation and Communication road crash statistics. Retrieved from http://stat.motc.gov.tw/mocdb/stmain.jsp?sys=100
8. Top 10 best-selling vehicles in 2016. Retrieved from http://news.u-car.com.tw/article/33206
9. Ministry of Finance Business Income statistics. Retrieved from https://www.ntbsa.gov.tw/etwmain/download?sid=13abfb223cc000009298cf0c2e05771d
