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| 研究生： |
林珍玉 Jennifer Lynn Biondo |
|---|---|
| 論文名稱： |
台灣精品養生會館之商業企劃書 MassageLuxe Taiwan: A Spa Revolution |
| 指導教授： |
何小台
Chester Ho |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2012 |
| 畢業學年度： | 100 |
| 語文別： | 英文 |
| 論文頁數： | 30 |
| 中文關鍵詞： | 台灣精品養生會館之商業企劃書 、精品 、養生 、會館 、商業企劃書 、精品養生會館 |
| 外文關鍵詞： | MassageLuxe Taiwan: A Spa Revolution, MassageLuxe Taiwan, MassageLuxe, A Spa Revolution, Spa, Revolution |
| 相關次數： | 點閱：360 下載：0 |
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MassageLuxe Taiwan (MLT) is a franchise of MassageLuxe International (MLI). MassageLuxe Taiwan plans to open its first location in Taipei in 2012. The first location will be the flagship salon and serve as a model to franchises to be sold throughout Taiwan. MassageLuxe Taiwan will acquire area developers in prominent cities such as Taichung, Tainan, and Kaohsiung. MassageLuxe Taiwan also has first rights to China and Singapore and plans to expand into these areas within the next 3 years.
Jennifer Biondo is the Master Franchisor of MassageLuxe Taiwan. This business plan outlines the strategy for entering the Taiwan market and acquiring investors for the flagship location.
1. EXECUTIVE SUMMARY - 1 -
1.1. Missions - 1 -
1.2. Company Objectives - 1 -
1.3. Investment Highlights - 2 -
2. COMPANY SUMMARY - 4 -
2.1. Business Overview - 4 -
2.2. The Opportunity - 4 -
2.3. Service Offering - 6 -
3. MARKET OVERVIEW - 7 -
3.1. Objectives - 8 -
3.2. Market Analysis - 8 -
3.3. Strategy - 10 -
3.4. Tactics - 11 -
3.5. Branding - 13 -
4. Business Strategy - 15 -
4.1. Franchising - 15 -
4.2. Strategic Partnerships - 16 -
4.3. Revenue Model - 16 -
4.4. Growth Model - 17 -
5. Organizational Structure - 17 -
6. Financial Plan - 18 -
6.1. Important Assumptions - 18 -
6.2. Break Even Analysis - 19 -
6.3. Projected Income Statement and Cash Flow - 20 -
6.4. Sales Forecast and Assumptions - 28 -
6.5. Investment Requirements - 29 -
REFERENCE - 30 -
Intelligent Spas Pte, Ltd, Singapore (2007); Spa Industry Profile Taiwan 2006-2008
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